Innovid
Mediaocean, New York, United StatesInnovid is an advertising technology platform for connected TV (CTV) and video that serves, personalizes, and measures campaigns across CTV, linear TV, display, and social channels.
It provides a CTV-specific ad server, supply-path optimization for CTV buying, interactive ad formats measured on the same basis as standard ads, and real-time conversion optimization.
According to our data, Innovid ranks 53th among the online advertising platforms we track.
It has 0.3% of the advertising market share and is detected on 0.04% of all websites.
It is especially popular in the United States, appearing on 0.1% of all websites in the country.
- 🏠 Website
- 🏷️ Previous name
- Flashtalking
📊 Rankings and Market Share
- Advertising
- Rank: 53
- Market share: 0.3%
🏆 Innovid Awards
- ⬆️ 34th most popular in the United Kingdom in the Advertising category.
- ⬆️ 35th most popular in the United States in the Advertising category.
- ⬆️ 46th most popular in Turkey in the Advertising category.
⚡ Sites Using Innovid
We have data on 1,694 websites that use Innovid advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Innovid is 
pinterest.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | pinterest.com |
#15 | United States | English |
| 2 | #129 | United States | English | |
| 3 |  quora.com |
#169 | United States | American English |
| 4 |  sourceforge.net |
#231 | United States | English |
| 5 | #400 | United States | American English | |
| 6 | #527 | United Kingdom | American English | |
| 7 | #556 | United Kingdom | English | |
| 8 | #578 | English | ||
| 9 | #628 | India | English | |
| 10 | #782 | Russia | English | |
| 11 | #996 | United Kingdom | British English | |
| 12 | innovid.com |
#1,195 | United States | English |
| 13 | #1,316 | Netherlands | English | |
| 14 | #1,561 | United Kingdom | English | |
| 15 | #1,870 | English | ||
| 16 | #1,919 | United States | English | |
| 17 | #2,122 | United Kingdom | British English | |
| 18 | #2,139 | United States | English | |
| 19 | #2,429 | United States | English | |
| 20 | #2,527 | Spain | Spanish |
📈 Usage Statistics
Most of the sites that use Innovid:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Marketing/Merchandising category.
Most of the sites using Innovid are from the United States, Turkey, and the United Kingdom.
- United States 54.6%
- Turkey 14%
- United Kingdom 11.3%
- Germany 5.7%
- Spain 1.4%
- Australia 1.1%
- Italy 1.1%
- Canada 1%
- France 1%
- Other 8.8%
Most Innovid users speak English, Turkish, or German.
- English 77.2%
- Turkish 11.4%
- German 4.5%
- Spanish 1.5%
- Italian 1%
- Greek 0.7%
- French 0.5%
- Dutch 0.4%
- Polish 0.4%
- Other 2.4%
Innovid advertising technology is especially popular on .com, .org, and .co.uk top-level domains.
- .com 62.1%
- .org 10.9%
- .co.uk 5.5%
- .de 3.5%
- .edu 2.9%
- .net 2.4%
- .com.tr 2.3%
- .es 0.7%
- .org.uk 0.7%
- Other 9%
The primary market segments for websites utilizing Innovid include marketing and merchandising, business, and online shopping.
- Marketing/Merchandising 11.8%
- Business 10.4%
- Online Shopping 8.8%
- Education/Reference 8%
- Finance/Banking 7.2%
- General News 6%
- Health 5.8%
- Real Estate 4.7%
- Sports 3.6%
- Other 33.7%
🕵️ Similar Technologies
These are some of the best Innovid alternatives.
🆚 Compare Alternatives
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💬 Frequently Asked Questions
What is the company behind Innovid?
Innovid is owned by Mediaocean LLC, headquartered in New York, United States.
Which country uses Innovid the most?
The majority of Innovid users are from the United States.
Who uses Innovid?
According to our data, Innovid is used on over a thousand sites, including such established ones as pinterest.com, washingtonpost.com, and
quora.com.
Is Innovid used on government websites?
Overall, we found Innovid on 3 government sites in the United States.
Do academic institutions use Innovid?
Yes. In total, we know of 49 academic websites in the United States that use Innovid.
How does Innovid compare to the competition?
Innovid is a moderately popular advertising technology, ranking ahead of 149 other online advertising platforms we track.
What are the alternatives to Innovid?
Alternatives and possible competitors to Innovid may include 
MNTN, 
Vibe.co, and 
tvScientific.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.