🆚 Basis vs. Innovid

Statistics based on 4M+ analyzed websites. About this data
Basis
Innovid

Type

Advertising technology
Advertising technology

About

Basis is a digital advertising platform that unifies programmatic buying, CTV, workflow automation, and business intelligence.

Innovid is an advertising technology platform for connected TV (CTV) and video that serves, personalizes, and measures campaigns across CTV, linear TV, display, and social channels.

It provides a CTV-specific ad server, supply-path optimization for CTV buying, interactive ad formats measured on the same basis as standard ads, and real-time conversion optimization.

Headquarters

Chicago, Illinois, United States
New York, United States

Website

basis.com #7,975
innovid.com #1,195

Categories

Advertising › Rank #51
Advertising › Rank #53

Popularity

Determined by the number of sites using each technology.

Basis advertising technology is as popular as Innovid.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Basis is more popular in the United States, France, and Spain, while Innovid is more popular in Turkey, the United Kingdom, and Germany.
United States
Turkey
United Kingdom
Germany
France
Spain
Canada
Switzerland
Italy
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Basis is more popular among sites focused on business, software and hardware, and entertainment, while Innovid is more commonly used on marketing and merchandising, education and reference, and online shopping sites.
Business
Marketing/Merchandising
Education/Reference
Online Shopping
Finance/Banking
Health
General News
Real Estate
Non-Profit/Advocacy/NGO
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#782
#1,874
#2,139
#2,152
#3,035
View more ➝
Name
Rank
#15
#129
#169
#231
#400
View more ➝

See also

🗃️ About This Data