🆚 AdRoll vs. Basis

Type

Advertising technology
Advertising technology

About

AdRoll is a digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.

It features the AI-powered bidding engine, BidIQ, which analyzes over 1.2 billion user profiles and supports dynamic ads with automated product recommendations that can achieve up to 2x higher click-through rates.

Read more…

Basis is a digital advertising platform that unifies programmatic buying, CTV, workflow automation, and business intelligence.

Headquarters

San Francisco, California, United States
Chicago, Illinois, United States

Website

Pricing

Free version ❌
Marketing & Ads+ package $36+/month

Categories

Advertising › Rank #17
Advertising › Rank #51

Popularity

Determined by the number of sites using each technology.

AdRoll advertising technology is 5 times more popular than Basis.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

AdRoll is more popular in the United States, the United Kingdom, and Australia, while Basis is more popular in Switzerland, Argentina, and Puerto Rico.
United States
United Kingdom
Australia
Canada
Turkey
Germany
France
India
Spain
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

AdRoll is more popular than Basis in all market segments.
Business
Online Shopping
Marketing/Merchandising
Education/Reference
Internet Services
Fashion/Beauty
Health
Software/Hardware
Real Estate
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#628
View more ➝
Name
Rank
#2,139
#2,152
#3,035
View more ➝

See also

🗃️ About This Data