🆚 Basis vs. Simpli.fi

Type

Advertising technology
Advertising technology

About

Basis is a digital advertising platform that unifies programmatic buying, CTV, workflow automation, and business intelligence.

Simpli.fi is a programmatic advertising platform that combines DSP and DMP capabilities for CTV, addressable, geo-fencing, mobile, display, native, audio, social, and video advertising.

The platform specializes in localized and addressable advertising through GPS-based geo-fencing, household-level targeting, cross-device identity mapping, element-level reporting, and unstructured data processing.

Headquarters

Chicago, Illinois, United States
Fort Worth, Texas, United States

Website

Pricing

Free version ❌
$10,000+/month

Categories

Advertising › Rank #51
Advertising › Rank #20
DMP › Rank #2

Popularity

Determined by the number of sites using each technology.

Simpli.fi advertising technology is 3 times more popular than Basis.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Simpli.fi is more popular in the United States, Canada, and the United Kingdom, while Basis is more popular in France, Spain, and Switzerland.
United States
Canada
United Kingdom
Germany
France
Spain
Australia
Switzerland
Italy
Mexico

Awards

Popularity by domain category

Determined by the number of sites in each category.

Simpli.fi is more popular than Basis in all market segments.
Business
Marketing/Merchandising
Education/Reference
Health
Online Shopping
Finance/Banking
General News
Non-Profit/Advocacy/NGO
Real Estate
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,139
#2,152
#3,035
View more ➝
Name
Rank
#3,756
#6,936
#7,906
View more ➝

See also

🗃️ About This Data