🆚 Basis vs. PubMatic

Statistics based on 3.6M+ analyzed websites. About this data
Basis
PubMatic

Type

Advertising technology
Advertising technology

About

Basis is a digital advertising platform that unifies programmatic buying, workflow automation and business intelligence.

PubMatic is a supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.

It provides header bidding, private marketplaces, guaranteed deals, supply path optimization, curated inventory packages, identity solutions, and infrastructure operated on its own global cloud platform.

Headquarters

Chicago, Illinois, United States
Redwood City, California, United States

Website

basis.com #12,391
pubmatic.com #137,798

Categories

Advertising › Rank #54
Advertising › Rank #27

Popularity

Determined by the number of sites using each technology.

PubMatic advertising technology is 3 times more popular than Basis.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

PubMatic is more popular in the United States, Turkey, and the United Kingdom, while Basis is more popular in Switzerland.
United States
Turkey
United Kingdom
Germany
France
Spain
Italy
India
Canada
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

PubMatic is more popular among sites focused on general news, online shopping, and blogs and wiki, while Basis is more commonly used on education and reference, and non-profit, advocacy and NGO sites.
General News
Online Shopping
Blogs/Wiki
Business
Marketing/Merchandising
Entertainment
Fashion/Beauty
Finance/Banking
Education/Reference
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#342
#1,333
#1,629
#2,653
#3,036
View more ➝
Name
Rank
#67
#78
#81
#104
#131
View more ➝

See also

🗃️ About This Data