🆚 Basis vs. PubMatic
- 📈 PubMatic is three times more popular than Basis.
- 🌎 PubMatic is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 Basis is more popular in Switzerland.
Statistics based on 3.4M+ analyzed websites. About this data
BasisType
Advertising technology
Advertising technology
About
Basis is a digital advertising platform that unifies programmatic buying, workflow automation and business intelligence.
PubMatic is a supply-side programmatic advertising platform.
Headquarters
Chicago, Illinois, United States
Redwood City, California, United States
Categories
Advertising › Rank #56
Advertising › Rank #27
Popularity
Determined by the number of sites using each technology.
PubMatic advertising technology is 3 times more popular than Basis.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
PubMatic is more popular in the United States, Turkey, and the United Kingdom, while Basis is more popular in Switzerland.
United States
Turkey
United Kingdom
Germany
France
Spain
Italy
India
Canada
Brazil
Awards
- ⬆️ 28th most popular in Switzerland in the Advertising category.
- ⬆️ 31st most popular in the United States in the Advertising category.
- ⬆️ 41st most popular in Canada in the Advertising category.
- ⬆️ 52nd most popular in France in the Advertising category.
- ⬆️ 52nd most popular in Spain in the Advertising category.
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 17th most popular in India in the Advertising category.
- 🔥 17th most popular in the Czech Republic in the Advertising category.
- 🔥 18th most popular in Indonesia in the Advertising category.
- 🔥 20th most popular in Sweden in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
PubMatic is more popular among sites focused on general news, online shopping, and blogs and wiki, while Basis is more commonly used on education and reference sites.
General News
Online Shopping
Blogs/Wiki
Business
Marketing/Merchandising
Entertainment
Fashion/Beauty
Finance/Banking
Education/Reference
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
OpenX
TripleLift
Nexxen🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.