🆚 Criteo vs. PubMatic

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

PubMatic is a supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.

It provides header bidding, private marketplaces, guaranteed deals, supply path optimization, curated inventory packages, identity solutions, and infrastructure operated on its own global cloud platform.

Popularity

Determined by the number of sites using each technology.

• 🥉 Third most popular in Korea in the Advertising category.
• ⭐ 4th most popular in Turkey in the Advertising category.
• ⭐ 6th most popular in France in the Advertising category.
• ⭐ 7th most popular in Germany in the Advertising category.
• ⭐ 7th most popular in Italy in the Advertising category.

• 🔥 13rd most popular in Turkey in the Advertising category.
• 🔥 14th most popular in India in the Advertising category.
• ⬆️ 23rd most popular in the United States in the Advertising category.
• ⬆️ 23rd most popular in Brazil in the Advertising category.
• ⬆️ 24th most popular in the Netherlands in the Advertising category.

Top sites

Top-ranked sites that use these technologies.

Compare alternatives

Technologies with similar characteristics.

• Criteo vs. Magnite
• Criteo vs. OpenX
• Criteo vs. Sovrn
• Criteo vs. Nexxen
• Criteo vs. Hybrid

• PubMatic vs. Magnite
• PubMatic vs. OpenX
• PubMatic vs. Sovrn
• PubMatic vs. Nexxen
• PubMatic vs. Basis

• Criteo technology profile
• Criteo company profile

• PubMatic technology profile