⚡ Advertising in Italy

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Italy is a Southern European country with a population of around 59 million people.

According to our research, online advertising platforms are detected on 12.7% of websites from Italy.

Statistics based on 89K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Italy in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 40.2%, followed by Google Ads with 30% and Google AdSense for Platforms with 11%.

Google AdSense 40.2%
Google Ads 30%
Google AdSense for Platforms 11%
LinkedIn Ads 10.7%
Google Ad Manager 7.8%
Criteo 5.2%
Microsoft Advertising 4.8%
InMobi 4%
Ezoic 3.8%
Google AdSense for Domains 3.5%
Adobe Advertising 2.7%
AdRotate 2.5%
Taboola 2.4%
Outbrain 2.4%
Revive Adserver 1.9%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Google AdSense for Platforms ^(-2)
5. Google Ad Manager ^(-2)
6. Criteo ^(-3)
8. InMobi ^(-16)
11. Adobe Advertising ^(-3)
12. AdRotate ^(-13)
14. Outbrain ^(-8)
15. Revive Adserver ^(-19)
18. Adform ^(-10)
19. Clever Advertising ^(-19)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 148 online advertising platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	40.2%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	30%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	11%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	10.7%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	7.8%
6	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	5.2%
7	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	4.8%
8	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	4%
9	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	3.8%
10	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	3.5%
11	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	2.7%
12	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	2.5%
13	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	2.4%
14	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	2.4%
15	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	1.9%
16	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.8%
17	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.7%
18	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	1.5%
19	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	1.5%
20	The Moneytizer Paris, France A global advertising platform offering header bidding and revenue optimization services.	1.5%
21	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	1.4%
22	Google Interactive Media Ads Mountain View, California, United States Enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	1.4%
23	Teads New York, United States A global omnichannel ad monetization platform.	1.3%
24	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1.2%
25	Prebid.js New York, United States An open-source library for publishers to quickly implement header bidding advertising. FreeOpen source	1.2%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 89,147 websites from Italy.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 148 were detected on websites from Italy.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.