⚡ Advertising in Austria

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Austria is a Central European country with a population of over 9 million people.

According to our research, online advertising platforms are detected on 7.3% of websites from Austria.

Statistics based on 29K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Austria in 2026, based on market share.

The most popular is Google Ads with an impressive share of 42%, followed by Google AdSense with 27.7% and LinkedIn Ads with 14.9%.

Google Ads 42%
Google AdSense 27.7%
LinkedIn Ads 14.9%
Microsoft Advertising 10%
Google Ad Manager 5%
Google AdSense for Platforms 4.8%
Adform 4.6%
Criteo 4.5%
Ezoic 4.4%
Google AdSense for Domains 4.3%
Adobe Advertising 3.8%
Adition 3.1%
The Trade Desk 2.3%
Taboola 2.2%
Google Marketing Platform 2.2%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Austria than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. LinkedIn Ads ^(-1)
4. Microsoft Advertising ^(-2)
5. Google Ad Manager ^(-2)
7. Adform ^(-21)
8. Criteo ^(-1)
11. Adobe Advertising ^(-3)
12. Adition ^(-80)
13. The Trade Desk ^(-3)
17. Equativ ^(-18)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 102 online advertising platforms used on sites from Austria, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	42%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	27.7%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	14.9%
4	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	10%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	5%
6	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	4.8%
7	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	4.6%
8	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	4.5%
9	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	4.4%
10	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	4.3%
11	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	3.8%
12	Adition Freiburg im Breisgau, Germany A German omnichannel ad serving platform that offers customized and holistic solutions for the efficient marketing of all inventories in the digital advertising business.	3.1%
13	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	2.3%
14	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	2.2%
15	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	2.2%
16	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	2.1%
17	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	1.9%
18	Teads New York, United States A global omnichannel ad monetization platform.	1.7%
19	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	1.6%
20	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	1.5%
21	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	1.3%
22	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	1%
23	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	1%
24	Index Exchange Toronto, Ontario, Canada A global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.	0.9%
25	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	0.8%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 29,629 websites from Austria.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 102 were detected on websites from Austria.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.