Google Ad Manager
Google, Mountain View, California, United StatesGoogle Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.
It requires a valid 
Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.
According to our data, Google Ad Manager is the 6th most popular advertising technology on the web.
It has 6.2% of the advertising market share and is detected on 0.9% of all websites.
It appears on 1.4% of all websites in Brazil, 1.2% in Canada, and 1.1% in Spain.
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Wikipedia📊 Rankings and Market Share
- Advertising
- Rank: 6
- Market share: 6.2%
🏆 Google Ad Manager Awards
- 🥉 Third most popular in Hungary in the Advertising category.
- 🥉 Third most popular in Slovakia in the Advertising category.
- 🥉 Third most popular in Croatia in the Advertising category.
- 🥉 Third most popular in Lithuania in the Advertising category.
- 🥉 Third most popular in Bosnia and Herzegovina in the Advertising category.
- ⭐ 4th most popular in Brazil in the Advertising category.
- ⭐ 4th most popular in Greece in the Advertising category.
- ⭐ 4th most popular in Mexico in the Advertising category.
- ⭐ 4th most popular in the Czech Republic in the Advertising category.
- ⭐ 4th most popular in Romania in the Advertising category.
⚡ Sites Using Google Ad Manager
We have data on 37,047 websites that use Google Ad Manager advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Google Ad Manager is yahoo.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #19 | United States | American English | |
| 2 |  nytimes.com |
#56 | United States | English |
| 3 | #67 | United States | English | |
| 4 | #74 | United Kingdom | English | |
| 5 | #81 | Brazil | Brazilian Portuguese | |
| 6 | #97 | Brazil | Brazilian Portuguese | |
| 7 | #149 | United States | English | |
| 8 | #152 | Germany | American English | |
| 9 | #168 | Japan | Japanese | |
| 10 |  usatoday.com |
#170 | American English | |
| 11 |  goodreads.com |
#186 | United States | English |
| 12 | #199 | India | English | |
| 13 | #201 | Japan | Japanese | |
| 14 | #206 | United States | English | |
| 15 | #214 | American English | ||
| 16 | #227 | Korea | Korean | |
| 17 | #233 | India | English | |
| 18 | #234 | Korea | Korean | |
| 19 | #255 | Japan | Japanese | |
| 20 | #268 | United Kingdom | English |
📈 Usage Statistics
Most of the sites that use Google Ad Manager:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Google Ad Manager are from the United States, Japan, and the United Kingdom.
- United States 21.8%
- Japan 6.1%
- United Kingdom 6.1%
- Spain 4%
- Brazil 4%
- Italy 3.6%
- Germany 3.5%
- Canada 3.4%
- France 3.4%
- Other 44.1%
Most Google Ad Manager users speak English, Spanish, or Japanese.
- English 53.2%
- Spanish 7.3%
- Japanese 4.6%
- Portuguese 3.7%
- French 3.3%
- German 2.8%
- Italian 2.8%
- Polish 1.9%
- Greek 1.5%
- Other 18.9%
Google Ad Manager advertising technology is especially popular on .com top-level domains.
- .com 50.7%
- .org 3.9%
- .net 3.3%
- .it 2.2%
- .com.br 2.2%
- .co.uk 2%
- .de 1.8%
- .jp 1.8%
- .com.au 1.7%
- Other 30.4%
The primary market segments for websites utilizing Google Ad Manager include general news, entertainment, and blogs and wiki.
- General News 22.4%
- Entertainment 10.3%
- Blogs/Wiki 8.5%
- Sports 7.4%
- Business 7.2%
- Marketing/Merchandising 4.3%
- Education/Reference 3.1%
- Travel 2.5%
- Public Information 2.5%
- Other 31.8%
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💬 Frequently Asked Questions
What is the company behind Google Ad Manager?
Google Ad Manager is owned by Google LLC, headquartered in Mountain View, California, United States.
Which country uses Google Ad Manager the most?
The majority of Google Ad Manager users are from the United States.
Who uses Google Ad Manager?
According to our data, Google Ad Manager is used on thousands of sites, including such established ones as yahoo.com,
nytimes.com, and cnn.com.
Do academic institutions use Google Ad Manager?
Yes. Overall, we know of 17 academic websites in the United States that use Google Ad Manager.
How does Google Ad Manager compare to its competitors?
Google Ad Manager is a very popular advertising technology, second only to 5 other online advertising platforms we track.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from Google
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.