⚡ Advertising in Bosnia and Herzegovina

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Bosnia and Herzegovina is a Southeastern European country with a population of around 3.2 million people.

According to our research, online advertising platforms are detected on 18.4% of websites from Bosnia and Herzegovina.

Statistics based on 2K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Bosnia and Herzegovina in 2026, based on market share.

The most popular is Google AdSense, which dominates the market with a substantial 59.5% share.
It is followed by Google Ads with 24.6% and Google Ad Manager with 19.7%.

Google AdSense 59.5%
Google Ads 24.6%
Google Ad Manager 19.7%
Google AdSense for Platforms 16.4%
AdRotate 3.5%
Ezoic 3%
LinkedIn Ads 2.8%
Microsoft Advertising 1.4%
Revive Adserver 1.4%
MGID 1.2%
Google AdSense for Domains 1.2%
Seedtag 0.9%
Criteo 0.9%
AdsKeeper 0.9%
Microsoft Invest 0.7%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Bosnia and Herzegovina than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Google Ad Manager ^(-4)
4. Google AdSense for Platforms ^(-1)
5. AdRotate ^(-20)
6. Ezoic ^(-2)
9. Revive Adserver ^(-25)
10. MGID ^(-29)
12. Seedtag ^(-87)
14. AdsKeeper ^(-103)
17. Prebid.js ^(-45)
18. Magnite ^(-3)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 57 online advertising platforms used on sites from Bosnia and Herzegovina, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	59.5%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	24.6%
3	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	19.7%
4	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	16.4%
5	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	3.5%
6	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	3%
7	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	2.8%
8	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	1.4%
9	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	1.4%
10	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	1.2%
11	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.2%
12	Seedtag New York, United States Provides a suite of AI-based neuro-contextual advertising solutions to global brands.	0.9%
13	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	0.9%
14	AdsKeeper Bucharest, Romania A native advertising platform with push notifications and pop-ups, focused on the finance, gambling, betting, and dating niches.	0.9%
15	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	0.7%
16	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	0.7%
17	Prebid.js New York, United States An open-source library for publishers to quickly implement header bidding advertising. FreeOpen source	0.7%
18	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.7%
19	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.7%
20	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	0.7%
21	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.7%
22	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.5%
23	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	0.5%
24	Mediavine New York, United States A premium ad management network for established publishers that monetizes website traffic through display advertising, typically requiring at least 50,000 monthly sessions for entry. $$$	0.5%
25	Eskimi A full-stack programmatic advertising platform.	0.5%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 2,320 websites from Bosnia and Herzegovina.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 57 were detected on websites from Bosnia and Herzegovina.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.