⚡ Advertising in Serbia

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Serbia is a Southeastern European country with a population of around 6.7 million people.

According to our research, online advertising platforms are detected on 13.9% of websites from Serbia.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Serbia in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 44.1%, followed by Google Ads with 40.1% and Google AdSense for Platforms with 10.7%.

Google AdSense 44.1%
Google Ads 40.1%
Google AdSense for Platforms 10.7%
Google Ad Manager 10%
LinkedIn Ads 5.7%
Adobe Advertising 2.9%
Ezoic 2.5%
AdOcean 2.5%
AdRotate 1.9%
Google AdSense for Domains 1.6%
AdRoll 1.1%
Prebid.js 0.9%
Revive Adserver 0.9%
InMobi 0.9%
Microsoft Advertising 0.9%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Serbia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Google AdSense for Platforms ^(-2)
4. Google Ad Manager ^(-3)
6. Adobe Advertising ^(-8)
7. Ezoic ^(-1)
8. AdOcean ^(-69)
9. AdRotate ^(-16)
11. AdRoll ^(-6)
12. Prebid.js ^(-50)
13. Revive Adserver ^(-21)
14. InMobi ^(-10)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 99 online advertising platforms used on sites from Serbia, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	44.1%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	40.1%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	10.7%
4	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	10%
5	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	5.7%
6	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	2.9%
7	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	2.5%
8	AdOcean Warsaw, Poland An advanced ad server that enables publishers to effectively manage their ad space and optimize campaign profitability programmatically. 976 PLN+/month	2.5%
9	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	1.9%
10	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.6%
11	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	1.1%
12	Prebid.js New York, United States An open-source library for publishers to quickly implement header bidding advertising. FreeOpen source	0.9%
13	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.9%
14	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	0.9%
15	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	0.9%
16	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	0.8%
17	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.7%
18	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	0.7%
19	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.7%
20	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	0.7%
21	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	0.5%
22	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	0.5%
23	Teads New York, United States A global omnichannel ad monetization platform.	0.5%
24	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	0.5%
25	Performax Yield	0.4%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,747 websites from Serbia.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 99 were detected on websites from Serbia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.