⚡ Advertising in Montenegro

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Montenegro is a Southeastern European country with a population of around 620 thousand people.

According to our research, online advertising platforms are detected on 11.4% of websites from Montenegro.

Statistics based on 492 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Montenegro in 2026, based on market share.

The most popular is Google Ads with a substantial share of 51.8%, followed by Google AdSense with 32.1% and Google Ad Manager with 23.2%.

Google Ads 51.8%
Google AdSense 32.1%
Google Ad Manager 23.2%
LinkedIn Ads 10.7%
Adobe Advertising 8.9%
Google AdSense for Platforms 7.1%
Microsoft Advertising 3.6%
Setupad 3.6%
Magnite 1.8%
Index Exchange 1.8%
Microsoft Invest 1.8%
Equativ 1.8%
OpenX 1.8%
BidSwitch 1.8%
AdRoll 1.8%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Montenegro than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. Google Ad Manager ^(-4)
5. Adobe Advertising ^(-9)
8. Setupad ^(-112)
9. Magnite ^(-12)
10. Index Exchange ^(-27)
11. Microsoft Invest ^(-4)
12. Equativ ^(-23)
13. OpenX ^(-13)
14. BidSwitch ^(-19)

✨ Best Online Advertising Platforms

Below is a more detailed list of 21 online advertising platforms used on sites from Montenegro, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	51.8%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	32.1%
3	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	23.2%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	10.7%
5	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	8.9%
6	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	7.1%
7	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	3.6%
8	Setupad Riga, Latvia Ad optimization platform that helps publishers increase advertising revenue by optimizing programmatic demand.	3.6%
9	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1.8%
10	Index Exchange Toronto, Ontario, Canada A global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.	1.8%
11	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.8%
12	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	1.8%
13	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	1.8%
14	BidSwitch Paris, France Middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.	1.8%
15	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	1.8%
16	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	1.8%
17	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.8%
18	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	1.8%
19	LoopMe A programmatic advertising platform that uses AI to improve advertising performance.	1.8%
20	Eskimi A full-stack programmatic advertising platform.	1.8%
21	AdOcean Warsaw, Poland An advanced ad server that enables publishers to effectively manage their ad space and optimize campaign profitability programmatically. 976 PLN+/month	1.8%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 492 websites from Montenegro.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 21 were detected on websites from Montenegro.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.