BidSwitch
Criteo, Paris, FranceBidSwitch is middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.
According to our data, BidSwitch ranks 32th among the online advertising platforms we track.
It has 0.6% of the advertising market share and is detected on 0.09% of all websites.
- 🏠 Website
📊 Rankings and Market Share
- Advertising
- Rank: 32
- Market share: 0.6%
🏆 BidSwitch Awards
- ⬆️ 26th most popular in Germany in the Advertising category.
- ⬆️ 26th most popular in Brazil in the Advertising category.
- ⬆️ 27th most popular in the Netherlands in the Advertising category.
- ⬆️ 28th most popular in India in the Advertising category.
- ⬆️ 29th most popular in Spain in the Advertising category.
- ⬆️ 29th most popular in Sweden in the Advertising category.
- ⬆️ 30th most popular in the United Kingdom in the Advertising category.
- ⬆️ 30th most popular in Australia in the Advertising category.
- ⬆️ 31st most popular in France in the Advertising category.
- ⬆️ 31st most popular in Italy in the Advertising category.
⚡ Sites Using BidSwitch
We have data on 3,156 websites that use BidSwitch advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using BidSwitch is sagepub.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #342 | United States | English | |
| 2 | #662 | Turkey | Turkish | |
| 3 | #694 | France | French | |
| 4 | #1,344 | United States | English | |
| 5 |  cloudinary.com |
#1,359 | English | |
| 6 | #1,629 | United States | English | |
| 7 | #1,787 | English | ||
| 8 | #1,836 | United Kingdom | English | |
| 9 | #2,254 | India | English | |
| 10 | United States | American English | ||
| 11 | #2,417 | Germany | German | |
| 12 | #2,579 | American English | ||
| 13 | #2,596 | Romania | Romanian | |
| 14 | #2,599 | United States | English | |
| 15 | #2,757 | Spain | European Spanish | |
| 16 | #2,831 | Spain | Spanish | |
| 17 | #2,889 | English | ||
| 18 | #2,894 | United States | American English | |
| 19 | #2,990 | American English | ||
| 20 | #3,027 | Germany | American English |
📈 Usage Statistics
Most of the sites that use BidSwitch:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using BidSwitch are from the United States, Germany, and Turkey.
- United States 31.8%
- Germany 8.5%
- Turkey 8.5%
- United Kingdom 8%
- France 4.9%
- Spain 4.2%
- Italy 4.1%
- Brazil 2.5%
- Netherlands 2.5%
- Other 25%
Most BidSwitch users speak English, Turkish, or German.
- English 60.2%
- Turkish 6.3%
- German 5.5%
- Spanish 5.3%
- French 4.5%
- Portuguese 2.9%
- Italian 2.8%
- Dutch 1.6%
- Japanese 1.4%
- Other 9.5%
BidSwitch advertising technology is especially popular on .com top-level domains.
- .com 63.3%
- .org 3.2%
- .de 3%
- .net 2.7%
- .co.uk 2.6%
- .com.tr 1.7%
- .it 1.7%
- .fr 1.5%
- .nl 1.3%
- Other 19%
The primary market segments for websites utilizing BidSwitch include online shopping, blogs and wiki, and marketing and merchandising.
- Online Shopping 22.6%
- Blogs/Wiki 11%
- Marketing/Merchandising 10.9%
- Business 10.1%
- Fashion/Beauty 7.6%
- General News 4.6%
- Finance/Banking 3.6%
- Internet Services 3.2%
- Sports 3.1%
- Other 23.3%
🕵️ Similar Technologies
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Simpli.fi💬 Frequently Asked Questions
What is the company behind BidSwitch?
BidSwitch is owned by Criteo S.A., headquartered in Paris, France.
Which country uses BidSwitch the most?
The majority of BidSwitch users are from the United States.
Who uses BidSwitch?
According to our data, BidSwitch is used on thousands of sites, including such established ones as sagepub.com,
leroymerlin.fr, and
lastpass.com.
Do academic institutions use BidSwitch?
Yes. Overall, we know of 4 academic websites in the United States that use BidSwitch.
How does BidSwitch compare to its competitors?
BidSwitch is a fairly popular advertising technology, ranking ahead of 166 other online advertising platforms we track.
What are the alternatives to BidSwitch?
Alternatives and possible competitors to BidSwitch may include Criteo, 
Microsoft Invest, and 
The Trade Desk.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,578,793 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.