AdRoll
AdRoll is a digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.
It features the AI-powered bidding engine, BidIQ, which analyzes over 1.2 billion user profiles and supports dynamic ads with automated product recommendations that can achieve up to 2x higher click-through rates.
It also provides audience modeling, attribution, and campaign automation across web, mobile, and social channels, and integrates with 
Shopify and 
WooCommerce.
According to our data, AdRoll ranks 17th among the online advertising platforms we track.
It has 1.4% of the advertising market share and is detected on 0.2% of all websites.
- 🏠 Website
💸 Pricing
AdRoll is a commercial product priced starting at $36 per month.
📊 Rankings and Market Share
- Advertising
- Rank: 17
- Market share: 1.4%
🏆 AdRoll Awards
- ⭐ 9th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in the United Arab Emirates in the Advertising category.
- 🔥 11st most popular in the United States in the Advertising category.
- 🔥 13rd most popular in New Zealand in the Advertising category.
- 🔥 14th most popular in Canada in the Advertising category.
- 🔥 15th most popular in India in the Advertising category.
⚡ Sites Using AdRoll
We have data on 6,969 websites that use AdRoll advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using AdRoll is sagepub.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #342 | United Kingdom | English | |
| 2 | #544 | India | English | |
| 3 | #1,104 | English | ||
| 4 |  ubereats.com |
#1,305 | United States | American English |
| 5 | #1,344 | United States | English | |
| 6 |  cloudinary.com |
#1,359 | English | |
| 7 | #1,787 | English | ||
| 8 | #1,826 | Switzerland | English | |
| 9 | #2,889 | English | ||
| 10 | #2,990 | American English | ||
| 11 | #3,431 | India | Hindi | |
| 12 | #4,974 | Vietnam | Vietnamese | |
| 13 | #6,189 | United States | English | |
| 14 | #6,579 | United States | American English | |
| 15 | #6,612 | English | ||
| 16 | #6,723 | United States | English | |
| 17 | #6,830 | English | ||
| 18 | #7,360 | United States | English | |
| 19 | #7,481 | English | ||
| 20 | #7,896 | United States | English |
📈 Usage Statistics
Most of the sites that use AdRoll:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using AdRoll are from the United States, Australia, and the United Kingdom.
- United States 57.2%
- Australia 6.9%
- United Kingdom 6%
- Turkey 3.7%
- Canada 3.4%
- India 2.2%
- France 2%
- Germany 2%
- Netherlands 1.5%
- Other 15.1%
Most AdRoll users speak English.
- English 88.9%
- Turkish 2.6%
- Spanish 1.5%
- French 1.2%
- German 1.1%
- Dutch 0.8%
- Italian 0.7%
- Swedish 0.5%
- Portuguese 0.3%
- Other 2.4%
AdRoll advertising technology is especially popular on .com top-level domains.
- .com 72.7%
- .org 4.3%
- .com.au 3.6%
- .co.uk 1.7%
- .net 1.6%
- .ca 1.2%
- .edu 1.1%
- .io 1%
- .com.tr 0.7%
- Other 12.1%
The primary market segments for websites utilizing AdRoll include business, online shopping, and marketing and merchandising.
- Business 19.2%
- Online Shopping 15.6%
- Marketing/Merchandising 12.6%
- Internet Services 6.3%
- Education/Reference 5.3%
- Fashion/Beauty 4.6%
- Software/Hardware 4.3%
- Health 4.1%
- Sports 3%
- Other 25%
🕵️ Similar Technologies
These are some of the best AdRoll alternatives.
Nexxen🆚 Compare Alternatives
Compare AdRoll to…
- 🕵️ Similar online advertising platforms
- ⭐ Market leaders
- 💡 Featured alternatives
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TripleLift
Ezoic💬 Frequently Asked Questions
Where is AdRoll's headquarters?
AdRoll is located in San Francisco, California, United States.
Does AdRoll offer a free plan?
No, AdRoll is a paid solution.
How much does it cost?
The pricing for AdRoll starts at $36 per month.
Which country uses AdRoll the most?
The majority of AdRoll users are from the United States.
Who uses AdRoll?
According to our data, AdRoll is used on thousands of sites, including such established ones as sagepub.com,
1mg.com, and
broadcom.com.
Do academic institutions use AdRoll?
Yes. Overall, we know of 79 academic websites in the United States that use AdRoll.
How does AdRoll compare to its competitors?
AdRoll is a fairly popular advertising technology, ranking ahead of 181 other online advertising platforms we track.
What are the alternatives to AdRoll?
Alternatives and possible competitors to AdRoll may include 
Criteo, 
The Trade Desk, and Outbrain.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.