Google Interactive Media Ads

Google, Mountain View, California, United States

Google Interactive Media Ads (IMA) enable publishers to request ads from any VAST-compliant ad server and manage ad playback.

According to our data, Google Interactive Media Ads ranks 44th among the online advertising platforms we track.
It has 0.3% of the advertising market share and is detected on 0.05% of all websites.

πŸ“Š Rankings and Market Share

πŸ† Google Interactive Media Ads Awards

⚑ Sites Using Google Interactive Media Ads

We have data on 1,905 websites that use Google Interactive Media Ads advertising technology. Here is a list of some of the top ranked ones.

The highest rated site using Google Interactive Media Ads is wp.pl.

#WebsiteRankCountryLanguage
1 wp.pl #131 Poland Polish
2 uol.com.br #135 Brazil Brazilian Portuguese
3 cbsnews.com #243 United States American English
4 newsweek.com #251 United States English
5 marca.com #437 Spain Spanish
6 ynet.co.il #491 Israel Hebrew
7 terra.com.br #501 Brazil Brazilian Portuguese
8 aajtak.in #601 India Hindi
9 3bmeteo.com #675 Italy Italian
10 rokna.net #787 Turkey Persian
11 thehill.com #1,011 American English
12 iheart.com #1,127 United States English
13 ign.com #1,140 United States English
14 elmundo.es #1,160 Spain Spanish
15 nfl.com #1,167 United States English
16 pandora.com #1,265 United States English
17 cbssports.com #1,310 United States English
18 o2.pl #1,352 Poland Polish
19 news.com.au #1,538 Australia English
20 raiplay.it #1,711 Italy Italian

πŸ“ˆ Usage Statistics

Most of the sites that use Google Interactive Media Ads:

Most of the sites using Google Interactive Media Ads are from the United States, Italy, and Germany.

  • United States 21.4%
  • Italy 11.3%
  • Germany 6.3%
  • France 5.2%
  • Spain 4.3%
  • Brazil 3.8%
  • Poland 3.5%
  • Canada 3.2%
  • United Kingdom 3%
  • Other 38%

Most Google Interactive Media Ads users speak English, Italian, or Spanish.

  • English 49.9%
  • Italian 9.5%
  • Spanish 7.2%
  • French 5.3%
  • German 4.1%
  • Portuguese 3.5%
  • Polish 2.7%
  • Turkish 2.1%
  • Dutch 1.6%
  • Other 14.1%

Google Interactive Media Ads advertising technology is especially popular on .com and .it top-level domains.

  • .com 47.3%
  • .it 6.7%
  • .tv 3.7%
  • .de 2.9%
  • .net 2.5%
  • .pl 2.5%
  • .com.br 2.1%
  • .org 2%
  • .ch 1.7%
  • Other 28.6%

The primary market segments for websites utilizing Google Interactive Media Ads include general news, entertainment, and sports.

  • General News 20.8%
  • Entertainment 18.1%
  • Sports 12.1%
  • Blogs/Wiki 7.5%
  • Games 6.4%
  • Internet Radio/TV 4%
  • Business 3.2%
  • Portal Sites 3.1%
  • Streaming Media 2.9%
  • Other 21.9%

πŸ•΅οΈ Similar Technologies

These are some of the best Google Interactive Media Ads alternatives.

RankName
21
Magnite
New York, United States

An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

26
OpenX
Pasadena, California, United States

A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

50
Nexxen
New York, United States

A flexible, video-first, unified demand-side and sell-side advertising platform.

52
ExoClick
Barcelona, Spain

A global online advertising network that specializes in adult traffic.

55
Adyoulike
Neuilly-sur-Seine, France

A global advertising platform specializing in native, video and social story ad formats.

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πŸ’¬ Frequently Asked Questions

What is the company behind Google Interactive Media Ads?

Google Interactive Media Ads is owned by Google LLC, headquartered in Mountain View, California, United States.

Which country uses Google Interactive Media Ads the most?

The majority of Google Interactive Media Ads users are from the United States.

Who uses Google Interactive Media Ads?

According to our data, Google Interactive Media Ads is used on over a thousand sites, including such established ones as wp.pl, uol.com.br, and cbsnews.com.

How does Google Interactive Media Ads compare to its competitors?

Google Interactive Media Ads is a moderately popular advertising technology, ranking ahead of 154 other online advertising platforms we track.

What are the alternatives to Google Interactive Media Ads?

Alternatives and possible competitors to Google Interactive Media Ads may include Magnite, OpenX, and Nexxen.

πŸ‘‰ See Also

πŸ—ƒοΈ About This Data