🆚 Google Interactive Media Ads vs. Innovid
- 📈 Google Interactive Media Ads is slightly more popular than Innovid.
- 🌍 Google Interactive Media Ads is more popular in Italy, Germany, and France.
- 🌎 Innovid is more popular in the United States, Turkey, and the United Kingdom.
Statistics based on 4M+ analyzed websites. About this data
Google Interactive Media Ads
InnovidType
Advertising technology
Advertising technology
About
Google Interactive Media Ads (IMA) enable publishers to request ads from any VAST-compliant ad server and manage ad playback.
Innovid is an advertising technology platform for connected TV (CTV) and video that serves, personalizes, and measures campaigns across CTV, linear TV, display, and social channels.
It provides a CTV-specific ad server, supply-path optimization for CTV buying, interactive ad formats measured on the same basis as standard ads, and real-time conversion optimization.
Headquarters
Mountain View, California, United States
New York, United States
Categories
Popularity
Determined by the number of sites using each technology.
Google Interactive Media Ads advertising technology is 1.2 times more popular than Innovid.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Interactive Media Ads is more popular in Italy, Germany, and France, while Innovid is more popular in the United States, Turkey, and the United Kingdom.
United States
Turkey
United Kingdom
Italy
Germany
France
Spain
Poland
Canada
Brazil
Awards
- ⬆️ 23rd most popular in Italy in the Advertising category.
- ⬆️ 24th most popular in Brazil in the Advertising category.
- ⬆️ 30th most popular in Canada in the Advertising category.
- ⬆️ 33rd most popular in Poland in the Advertising category.
- ⬆️ 37th most popular in France in the Advertising category.
- ⬆️ 34th most popular in the United Kingdom in the Advertising category.
- ⬆️ 35th most popular in the United States in the Advertising category.
- ⬆️ 46th most popular in Turkey in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Interactive Media Ads is more popular among sites focused on general news, entertainment, and sports, while Innovid is more commonly used on marketing and merchandising, business, and education and reference sites.
General News
Entertainment
Sports
Marketing/Merchandising
Business
Blogs/Wiki
Education/Reference
Finance/Banking
Games
Online Shopping
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google company profile
Mediaocean company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.