🆚 Google Interactive Media Ads vs. Innovid
- 📈 Google Interactive Media Ads is much more popular than Innovid.
- 🌍 Google Interactive Media Ads is more popular in all countries.
- ⭐ Innovid is particularly popular in Germany.
Statistics based on 3.6M+ analyzed websites. About this data
Google Interactive Media AdsType
Advertising technology
Advertising technology
About
Google Interactive Media Ads (IMA) enable publishers to request ads from any VAST-compliant ad server and manage ad playback.
Innovid is an omnichannel advertising platform focused on CTV and video advertising.
Headquarters
Mountain View, California, United States
New York, United States
Categories
Popularity
Determined by the number of sites using each technology.
Google Interactive Media Ads advertising technology is 15 times more popular than Innovid.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Interactive Media Ads is more popular than Innovid in all countries.
United States
Italy
Germany
France
Spain
Brazil
Poland
Canada
United Kingdom
Switzerland
Awards
- ⬆️ 22nd most popular in Italy in the Advertising category.
- ⬆️ 26th most popular in Brazil in the Advertising category.
- ⬆️ 35th most popular in Spain in the Advertising category.
- ⬆️ 36th most popular in Poland in the Advertising category.
- ⬆️ 39th most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Interactive Media Ads is more popular among sites focused on general news, entertainment, and sports, while Innovid is more commonly used on software and hardware sites.
General News
Entertainment
Sports
Blogs/Wiki
Games
Internet Radio/TV
Business
Portal Sites
Streaming Media
Marketing/Merchandising
Top sites
Top-ranked sites that use these technologies.
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Google company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.