| # | Technology | Reach |
|---|
| 1 |
 Google Tag Manager A tag management system that lets website owners deploy and manage tracking and marketing scripts without editing site code. Free$$$ |
40.3% |
| 2 |
 Google Fonts A free library of fonts and icons hosted by Google for use in web pages, apps, and print. Free |
38.6% |
| 3 |
 Google Analytics A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year |
33.2% |
| 4 |
 YouTube The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month |
24.7% |
| 5 |
 Brotli A lossless compression algorithm developed by Google that uses LZ77, Huffman coding, and context modeling to achieve higher data density than Gzip for web content. |
23.9% |
| 6 |
 Gstatic A content delivery network service owned by Google that hosts static web assets to reduce bandwidth usage and improve load performance. Free |
18.5% |
| 7 |
 Google Search Console A free web service that helps site owners monitor, maintain, and troubleshoot their presence in Google search results. Free |
16.4% |
| 8 |
 Speculation Rules API is used to improve navigation performance by prefetching or even prerendering future navigations. |
14.4% |
| 9 |
 reCAPTCHA A Google service that protects websites from spam, fraud, and automated abuse by distinguishing human users from bots. Free tier$8+/month |
9.5% |
| 10 |
 Google Maps An online mapping and navigation service from Google that provides users with street maps, satellite imagery, 3D views, real-time traffic data, and route planning across multiple transport modes. Free$$$ |
8.3% |
| 11 |
 Google Hosted Libraries A public content delivery network operated by Google that serves popular open-source JavaScript libraries. Free |
7.9% |
| 12 |
 Google AdSense An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$ |
5.3% |
| 13 |
 Google Cloud A suite of cloud computing services offered by Google that runs on the same global infrastructure used to power its own products. Free tier |
5.2% |
| 14 |
Site Kit The official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard. FreeOpen source |
5.1% |
| 15 |
 Google Ads A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense. |
4.9% |
| 16 |
YouTube Player The embedded Youtube video player. Free |
4.7% |
| 17 |
 Google Play A digital distribution service and official app store for Android operated by Google, providing access to apps, games, and other digital content across supported devices such as phones, tablets, TVs, and wearables. Free$25+ |
2.7% |
| 18 |
Google URL Shortener A deprecated link service from Google. Legacy |
2.5% |
| 19 |
Google AdSense for Domains Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains. |
1.3% |
| 20 |
Google AdSense for Platforms An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services. |
1.3% |
| 21 |
Google Cloud Load Balancer Distributes user traffic across virtual machine instances in the same region. |
1.2% |
| 22 |
 Google Translate A free multilingual translation service that supports over 240 languages. Free |
1.2% |
| 23 |
Google Ad Manager An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps. |
1% |
| 24 |
Google Closure Compiler A tool for speeding up JavaScript loading and execution that analyzes and minifies your JavaScript by checking syntax, variables, and types, and removing unused code. FreeOpen source |
1% |
| 25 |
Material Icons An official icon library created by Google that provides standardized interface icons designed according to the Material Design guidelines. FreeOpen source |
0.8% |
| 26 |
 Google Forms A cloud-based data collection and survey management software included in Google Workspace that lets users build, share, and collaborate on online forms, quizzes, and surveys in real time. Free$7+/user/month |
0.8% |
| 27 |
Google Cloud CDN Accelerates web applications using Google's global edge network. $$$ |
0.8% |
| 28 |
Google Programmable Search Engine A platform that lets users create a custom search engine for a website or a collection of websites. Free$$$ |
0.7% |
| 29 |
 Google Cloud Storage A RESTful service for storing and accessing your data on Google's infrastructure. Free tier$$$ |
0.6% |
| 30 |
 Material Design A design system developed by Google that defines a unified visual and interaction language used across Android, web, and other platforms. |
0.6% |
| 31 |
 Google Drive A cloud-based storage system that allows users to store files online and access them anywhere from any device. Free$1.99+/month |
0.5% |
| 32 |
 Firebase A backend-as-a-service platform owned by Google that provides cloud services for web and mobile apps. Free tier |
0.5% |
| 33 |
 PageSpeed An open-source web server module for rewriting web pages to reduce latency and bandwidth, available for Apache and Nginx. |
0.5% |
| 34 |
Google Webmaster Tools The old Google Webmaster Tools, detected by the meta name "verify-v1", which have been deprecated in favor of Google Search Console. FreeLegacy |
0.4% |
| 35 |
 AngularJS A discontinued open-source web framework from Google that has been superseded by Angular. FreeOpen sourceLegacy |
0.4% |
| 36 |
 Google Docs Editors A cloud-based office suite that includes Google Docs, Google Sheets, Google Slides, Google Forms, and Google Drawings for creating and editing documents with real-time collaboration. Free$2.99+/month |
0.4% |
| 37 |
Google Pay A mobile payment and digital wallet service developed by Google that enables users to make contactless and online payments using supported Android phones, tablets, and wearable devices. Free |
0.3% |
| 38 |
 Angular An open-source single-page web application framework, a successor to AngularJS, developed by Google. FreeOpen source |
0.3% |
| 39 |
Google Identity A suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps. Free |
0.3% |
| 40 |
Google Marketing Platform An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns. |
0.3% |
| 41 |
Google Funding Choices A messaging tool for GDPR and CCPA compliance and ad blocking recovery. Legacy |
0.3% |
| 42 |
Web Vitals A lightweight JavaScript library for measuring Core Web Vitals and related performance metrics on real users in the browser. FreeOpen source |
0.3% |
| 43 |
 FeedBurner A web feed management service from Google that enhances RSS and Atom feeds with delivery optimization, subscriber tracking, and basic analytics for publishers. Free |
0.3% |
| 44 |
 Google Calendar A cloud-based time-management and scheduling service developed by Google that allows users to create, organize, and share events across web and mobile devices. Free |
0.2% |
| 45 |
Google Optimize A free website optimization tool integrated with Google Ads that enabled A/B, multivariate, and redirect landing page testing. Legacy |
0.2% |
| 46 |
Blogger A free online blogging platform owned by Google that hosts user blogs on blogspot.com subdomains. Free |
0.2% |
| 47 |
Google Servlet Engine A fast, lightweight engine for running Java servlets, developed and used by Google. |
0.2% |
| 48 |
Google Business Profile A free service from Google that allows businesses to manage how they appear on Google Search and Google Maps, including local listings and knowledge panels. Free |
0.2% |
| 49 |
Google Ads Call Tracking A tracking service available with Google Ads that helps you understand how effectively your ads lead to phone calls from your website. |
0.2% |
| 50 |
Material Symbols The icon set that contains over 3,000 glyphs designed by Google under the Material 3 design guidelines. FreeOpen source |
0.2% |
| 51 |
 Go A high-level, statically typed, compiled programming language developed at Google for building efficient, scalable software and backend services. |
0.1% |
| 52 |
Cloud Storage for Firebase A powerful, simple, and cost-effective object storage service powered by Google Cloud Storage. Free tier$$$ |
0.1% |
| 53 |
Closure Library A low-level JavaScript library designed for building complex and scalable web applications. FreeOpen sourceLegacy |
0.1% |
| 54 |
 Google Cloud Run A pay-as-you-go serverless service that runs containerized applications without managing servers or infrastructure. Free tier |
0.1% |
| 55 |
Google Host Server A proprietary web server software used by Google for its web infrastructure. |
0.1% |
| 56 |
g.co A URL shortener used exclusively by Google for its own products. |
0.1% |
| 57 |
Google Front End A reverse-proxy frontend service provided by Google Cloud. |
0.1% |
| 58 |
Google +1 Button The sharing button code for the discontinued Google +1 service. Legacy |
0.1% |
| 59 |
Google Customer Reviews A free service that allows website owners to collect feedback from customers who've made a purchase on their site. Free |
0.1% |
| 60 |
Firebase Realtime Database A NoSQL cloud-hosted database developed by Google. Free tier$$$ |
0.1% |
| 61 |
Angular Material A library of UI components for Angular that implements Google's Material Design specification. FreeOpen source |
0.1% |
| 62 |
Google Cloud Translation An AI-powered machine translation service offered by Google. Free tier$$$ |
0.1% |
| 63 |
Firebase Cloud Messaging A cross-platform messaging service that lets developers send push notifications or data messages to users on Android, iOS, and web apps at no cost. Free |
0.09% |
| 64 |
Firebase Hosting A fully-managed hosting service for static and dynamic content as well as microservices. Free tier$$$ |
0.09% |
| 65 |
Google Sign-In A deprecated JavaScript library that has been superseded by Google Identity services for Web. FreeLegacy |
0.08% |
| 66 |
Google Charts A free JavaScript library for creating interactive data visualizations using HTML and SVG. Free |
0.08% |
| 67 |
 Google Scholar A free scholarly search engine that indexes articles, theses, books, abstracts, and court cases from academic publishers, professional societies, online repositories, and universities. Free |
0.07% |
| 68 |
 Chrome Web Store A digital marketplace operated by Google that allows users to discover and install extensions and themes for the Chrome web browser. Free$5 |
0.06% |
| 69 |
Google Floodlight A conversion tracking system for Google Marketing Platform. |
0.06% |
| 70 |
Google Interactive Media Ads Enable publishers to request ads from any VAST-compliant ad server and manage ad playback. |
0.05% |
| 71 |
 Google Podcasts A podcasting directory that was shut down in mid-2024 with the migration to YouTube Music. Legacy |
0.05% |
| 72 |
 Material Design Lite A legacy user interface framework that implements Material Design components using plain CSS, JavaScript, and HTML without external dependencies. FreeOpen sourceLegacy |
0.04% |
| 73 |
 Quicklink Faster subsequent page-loads by prefetching or prerendering in-viewport links during idle time. FreeOpen source |
0.04% |
| 74 |
Structured Data Markup Helper A tool from Google that generates schema markup from manually selected and tagged content on a web page. Free |
0.03% |
| 75 |
 Google Groups A Google service that provides discussion groups for people sharing common interests. Free |
0.03% |
| 76 |
 Google Sites A free, simple, drag-and-drop, WYSIWYG website builder by Google. Free |
0.03% |
| 77 |
Origin Trials A way for developers to test and use experimental web platform features. |
0.02% |
| 78 |
 Google Docs A web-based word processor and part of the Google Docs Editors suite that enables users to create and edit documents collaboratively in real time within a browser. Free$7+/user/month |
0.02% |
| 79 |
 Waze A free GPS navigation service currently owned by Google. Free |
0.02% |
| 80 |
Firebase Authentication A backend authentication service that enables applications to sign in users using email and password, third-party identity providers, email links, and phone numbers. Free tier$$$ |
0.02% |
| 81 |
 Lit A simple library for building fast, lightweight web components, the successor to Polymer. FreeOpen source |
0.02% |
| 82 |
 Google Sheets A cloud-based spreadsheet app included in the Google Docs Editors suite that allows users to create, edit, and analyze data collaboratively in real time within a web browser. Free$7+/user/month |
0.02% |
| 83 |
 Google Code Archive Google Code was a code hosting service for open source projects. FreeLegacy |
0.02% |
| 84 |
Cloud Firestore A scalable, enterprise-grade, JSON-compatible document database from Firebase and Google Cloud. Free tier$$$ |
0.02% |
| 85 |
 Google Knowledge Graph A database of entities and their relationships maintained by Google. |
0.01% |
| 86 |
Google Data Studio A cloud-based business intelligence and data visualization tool from Google that enables users to create interactive dashboards and reports from connected data sources. Free$$$ |
0.01% |
| 87 |
Google Web Server A proprietary web server software used by Google for its web infrastructure. |
0.01% |
| 88 |
Static File Front End A proprietary web server software used by Google for its web infrastructure. |
0.01% |
| 89 |
 GWT An open-source development toolkit that lets developers write front-end web applications in Java and compile them into optimized JavaScript, HTML, and CSS. FreeOpen source |
0.01% |
| 90 |
YouTube Music A music streaming service from Google that provides on-demand listening, playlists, and personalized recommendations. Free$5.49+/month |
0.01% |
| 91 |
Google Play Books A digital storefront and app from Google that offers a large library of ebooks, comics, manga, and audiobooks for purchase. Free |
0.009% |
| 92 |
 Dart An object-oriented, class-based, garbage-collected programming language developed by Google for building cross-platform applications from a single codebase. |
0.009% |
| 93 |
 Flutter A framework for building cross-platform applications using the Dart programming language. FreeOpen source |
0.009% |
| 94 |
AngularJS Material An implementation of Google's Material Design Specification (2014-2017) for AngularJS developers. FreeOpen sourceLegacy |
0.009% |
| 95 |
 Google Meet A video communication and meeting service developed by Google that enables real-time video conferencing, collaboration, and scheduling across web and mobile devices. Free$6+/user/month |
0.008% |
| 96 |
Dialogflow A natural language understanding platform that makes it easy to design and integrate a conversational user interface into your mobile or web application. $0.002+/request |
0.008% |
| 97 |
 Google Slides A cloud-based presentation application that enables users to create and deliver slide decks with real-time collaboration in a web browser. Free$7+/user/month |
0.006% |
| 98 |
Google Patents A search engine from Google that indexes patent publications from over 100 patent offices around the world. Free |
0.003% |
| 99 |
Bigtable A low-latency, high-throughput NoSQL and key-value database. $0.65+/node/hour |
0.002% |
| 100 |
Google Colab A free Jupyter Notebook hosted environment from Google. |
0.002% |
| 101 |
 Google Classroom A cloud-based learning management system that enables educators to create classes, distribute assignments, collect student work, and communicate with students through a centralized online environment. Free$6/user/month |
0.002% |
| 102 |
Cloud Functions for Firebase A serverless framework that lets you automatically run backend code in response to events triggered by background events, HTTPS requests, the Admin SDK, or Cloud Scheduler jobs. |
0.002% |
| 103 |
Google Web Designer A drag-and-drop page builder for Windows, Mac and Linux from Google. Free |
0.001% |
| 104 |
 Kaggle A platform for data science and machine learning that offers a variety of resources, including datasets, code repositories, and tools for building and deploying machine learning models. |
0.001% |
| 105 |
 Chrome Remote Desktop A remote desktop software tool developed by Google that allows a user to remotely control a distant machine, all from within the Chromium browser. Free |
0.001% |
| 106 |
 Google Drawings A cloud-based diagramming and illustration tool that allows users to create simple vector graphics, diagrams, and visual content directly in a web browser. Free$7+/user/month |
0.001% |
| 107 |
Google Business Profile Websites A Google service for single-page websites created through business profiles. Legacy |
|
Wikipedia