Google Floodlight

Google, Mountain View, California, United States

Google Floodlight is a conversion tracking system for Google Marketing Platform.

It allows to track user activity on a website after they have viewed or clicked an ad, helping marketers measure campaign performance and optimize their strategies.

According to our data, Google Floodlight ranks 12th among the ad tracking tools we track.
It has 0.4% of the ad tracking market share and is detected on 0.06% of all websites.

It is especially popular in the United States, appearing on 0.1% of all websites in the country.

Statistics based on 4M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 Google Floodlight Awards

⚡ Sites Using Google Floodlight

We have data on 2,358 websites that use the Google Floodlight ad tracking tool. Here is a list of some of the top ranked ones.

The highest rated site using Google Floodlight is ltn.com.tw.

#WebsiteRankCountryLanguage
1 ltn.com.tw #1,409 Taiwan Chinese
2 amazon.jobs #1,816 United States English
3 prom.ua #1,864 Ukraine Ukrainian
4 toomics.com #2,250 Korea American English
5 revolve.com #2,820 United States English
6 7-11.com.tw #3,024 Taiwan Bangla
7 practo.com #3,223 India American English
8 novelpia.com #3,906 Korea Korean
9 toptoon.com #4,210 Korea Korean
10 nola.com #6,404 United States English
11 tribuneindia.com #7,472 English
12 panini.com.br #9,394 Brazil Portuguese
13 motilaloswalmf.com #9,563 India English
14 pureitwater.com #9,809 India American English
15 hh.kz #12,870 Kazakhstan Russian
16 metopera.org #12,894 United States English
17 wcupa.edu #13,069 United States English
18 golfdigest.com #13,793 United States English
19 maricopa.gov #14,778 United States English
20 acu.edu.au #15,141 Australia American English

📈 Usage Statistics

Most of the sites that use Google Floodlight:

Most of the sites using Google Floodlight are from the United States, the United Kingdom, and Canada.

  • United States 38.7%
  • United Kingdom 6.2%
  • Canada 5.7%
  • Australia 4.9%
  • India 3.5%
  • France 2.8%
  • Spain 2.7%
  • Turkey 2%
  • Italy 1.9%
  • Other 31.6%

Most Google Floodlight users speak English, French, or Spanish.

  • English 74.7%
  • French 3.8%
  • Spanish 3.3%
  • German 2.3%
  • Italian 1.6%
  • Turkish 1.6%
  • Portuguese 1.4%
  • Polish 1.4%
  • Chinese 1.4%
  • Other 8.5%

The Google Floodlight ad tracking tool is especially popular on .com and .org top-level domains.

  • .com 51.7%
  • .org 8.7%
  • .ca 3.3%
  • .com.au 3%
  • .co.uk 2.1%
  • .cz 1.1%
  • .edu 1.1%
  • .net 1%
  • .de 1%
  • Other 27%

The primary market segments for websites utilizing Google Floodlight include business, marketing and merchandising, and online shopping.

  • Business 15.9%
  • Marketing/Merchandising 11.3%
  • Online Shopping 10%
  • Travel 7.8%
  • Education/Reference 6.4%
  • Fashion/Beauty 4.8%
  • Sports 4.4%
  • Entertainment 4.1%
  • Finance/Banking 3.9%
  • Other 31.4%

🕵️ Similar Technologies

These are some of the best Google Floodlight alternatives.

RankName
1
Meta Pixel
Menlo Park, California, United States

A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.
3
Pinterest Analytics
San Francisco, California, United States

A performance measurement tool that shows how paid and organic Pins perform and how audiences interact with published content on Pinterest.
4
LinkedIn Insight Tag
Mountain View, California, United States

A website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.
5
Microsoft Advertising Tracking
Redmond, Washington, United States

A conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.
6
Tiktok Pixel
Haidian, Beijing, China

Allows you to share website visitor events with TikTok via a browser.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Google Floodlight?

Google Floodlight is owned by Google LLC, headquartered in Mountain View, California, United States.

Which country uses Google Floodlight the most?

The majority of Google Floodlight users are from the United States.

Who uses Google Floodlight?

According to our data, Google Floodlight is used on thousands of sites, including such established ones as ltn.com.tw, amazon.jobs, and prom.ua.

Is Google Floodlight used on government websites?

Yes, for example, it is used by maricopa.gov. Overall, we found Google Floodlight on 8 government sites in the United States.

Do academic institutions use Google Floodlight?

Yes. The most prominent of these are wcupa.edu and acu.edu.au. In total, we know of 25 academic websites in the United States that use Google Floodlight.

What are the alternatives to Google Floodlight?

Alternatives and possible competitors to Google Floodlight may include Meta Pixel, Pinterest Analytics, and LinkedIn Insight Tag.

👉 See Also

🗃️ About This Data