LinkedIn Insight Tag
LinkedIn, Mountain View, California, United StatesThe LinkedIn Insight Tag is a website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.
It is a 
JavaScript snippet installed on webpages that tracks page views and defined conversion events, supports website retargeting and matched audiences, and feeds campaign optimization and performance reporting within LinkedIn Ads.
According to our data, LinkedIn Insight Tag is the 4th most popular ad tracking tool on the web.
It has 8.4% of the ad tracking market share and is present on 1.1% of all websites.
- 🏠 Website
- 🔗 Links
📊 Rankings and Market Share
- Ad Tracking
- Rank: 4
- Market share: 8.4%
🏆 LinkedIn Insight Tag Awards
- 🥉 Third most popular in Switzerland in the Ad Tracking category.
- 🥉 Third most popular in Sweden in the Ad Tracking category.
- 🥉 Third most popular in Denmark in the Ad Tracking category.
- 🥉 Third most popular in Belgium in the Ad Tracking category.
- 🥉 Third most popular in Ireland in the Ad Tracking category.
- 🥉 Third most popular in South Africa in the Ad Tracking category.
- 🥉 Third most popular in Singapore in the Ad Tracking category.
- 🥉 Third most popular in Finland in the Ad Tracking category.
- 🥉 Third most popular in Norway in the Ad Tracking category.
- 🥉 Third most popular in Luxembourg in the Ad Tracking category.
⚡ Sites Using LinkedIn Insight Tag
We have data on 37,346 websites that use the LinkedIn Insight Tag ad tracking tool. Here is a list of some of the top ranked ones.
The highest rated site using LinkedIn Insight Tag is linkedin.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | linkedin.com |
#9 | United States | English |
| 2 |  pinterest.com |
#15 | English | |
| 3 |  cloudflare.com |
#20 | United States | English |
| 4 |  uber.com |
#117 | United States | English |
| 5 |  notion.com |
#186 | United States | American English |
| 6 | #231 | United Kingdom | American English | |
| 7 |  hubspot.com |
#289 | United States | English |
| 8 | #342 | United Kingdom | English | |
| 9 | semrush.com | #378 | United States | English |
| 10 | #425 | English | ||
| 11 | #484 | American English | ||
| 12 | #512 | Bulgaria | English | |
| 13 |  player.vimeo.com |
United States | English | |
| 14 | #590 | United States | American English | |
| 15 | #988 | American English | ||
| 16 | #991 | United States | American English | |
| 17 | #1,013 | United States | American English | |
| 18 |  vercel.com |
#1,027 | United States | English |
| 19 | #1,061 | Brazil | Brazilian Portuguese | |
| 20 | #1,069 | United States | English |
📈 Usage Statistics
Most of the sites that use LinkedIn Insight Tag:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using LinkedIn Insight Tag are from the United States, the United Kingdom, and Germany.
- United States 30.1%
- United Kingdom 10.9%
- Germany 5.4%
- Australia 4.3%
- Netherlands 4.3%
- France 3.7%
- India 3.3%
- Italy 3.2%
- Canada 3.1%
- Other 31.7%
Most LinkedIn Insight Tag users speak English, German, or Spanish.
- English 74.9%
- German 3.9%
- Spanish 3.5%
- French 3%
- Dutch 2.8%
- Portuguese 2.3%
- Italian 2.2%
- Polish 0.9%
- Swedish 0.8%
- Other 5.7%
The LinkedIn Insight Tag ad tracking tool is especially popular on .com top-level domains.
- .com 54.7%
- .org 4.8%
- .co.uk 2.9%
- .com.au 2.2%
- .nl 2.2%
- .de 2%
- .it 1.7%
- .io 1.6%
- .com.br 1.5%
- Other 26.4%
The primary market segments for websites utilizing LinkedIn Insight Tag include business, Internet services, and marketing and merchandising.
- Business 40.7%
- Internet Services 8.3%
- Marketing/Merchandising 7.2%
- Software/Hardware 6.5%
- Education/Reference 5.8%
- Finance/Banking 5.1%
- Online Shopping 4%
- Health 3.5%
- Non-Profit/Advocacy/NGO 2.8%
- Other 16.1%
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💬 Frequently Asked Questions
What is the company behind LinkedIn Insight Tag?
LinkedIn Insight Tag is owned by LinkedIn Corporation, headquartered in Mountain View, California, United States.
Which country uses LinkedIn Insight Tag the most?
The majority of LinkedIn Insight Tag users are from the United States.
Who uses LinkedIn Insight Tag?
According to our data, LinkedIn Insight Tag is used on thousands of sites, including such established ones as linkedin.com, pinterest.com, and cloudflare.com.
Is LinkedIn Insight Tag used on government websites?
In total, we found LinkedIn Insight Tag on 17 government sites in the United States.
Do academic institutions use LinkedIn Insight Tag?
Yes, quite a few! Overall, we know of 174 academic websites in the United States that use LinkedIn Insight Tag.
How does LinkedIn Insight Tag stack up against the competition?
LinkedIn Insight Tag is one of the most popular ad tracking tools, second only to 
Meta Pixel, 
Google Ads, and Pinterest Analytics.
What are the alternatives to LinkedIn Insight Tag?
Alternatives and possible competitors to LinkedIn Insight Tag may include Meta Pixel, Pinterest Analytics, and 
Microsoft Advertising Tracking.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from LinkedIn
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.