X Pixel

X Corp., Bastrop, Texas, United States

X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.

According to our data, X Pixel is the 7th most popular ad tracking tool on the web.
It has 2.6% of the ad tracking market share and is present on 0.4% of all websites.

Statistics based on 3.8M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 X Pixel Awards

⚡ Sites Using X Pixel

We have data on 13,511 websites that use the X Pixel ad tracking tool. Here is a list of some of the top ranked ones.

The highest rated site using X Pixel is cloudflare.com.

#WebsiteRankCountryLanguage
1 cloudflare.com #20 United States English
2 spotify.com #22 Sweden English
3 uber.com #117 United States English
4 playstation.com #130 Japan American English
5 trello.com #145 Australia English
6 mercadolivre.com.br #163 Brazil Brazilian Portuguese
7 atlassian.com #165 United States English
8 notion.com #186 United States American English
9 wise.com #231 United Kingdom American English
10 note.com #247 Japan Japanese
11 trendyol.com #301 Turkey Turkish
12 mercadolibre.com.ar #322 Uruguay Spanish
13 mercadolibre.com.mx #331 Argentina Mexican Spanish
14 sagepub.com #342 United States English
15 bitbucket.org #363 Australia English
16 open.spotify.com Sweden English
17 ixl.com #484 American English
18 betika.com #696 Malta English
19 fantia.jp #778 Japan Japanese
20 sky.com #1,053 United Kingdom British English

📈 Usage Statistics

Most of the sites that use X Pixel:

Most of the sites using X Pixel are from the United States, the United Kingdom, and Japan.

  • United States 29.8%
  • United Kingdom 10.6%
  • Japan 10.2%
  • Germany 3.7%
  • Canada 3%
  • Spain 3%
  • Turkey 2.9%
  • France 2.7%
  • India 2.3%
  • Other 31.8%

Most X Pixel users speak English, Japanese, or Spanish.

  • English 67.8%
  • Japanese 8%
  • Spanish 4.8%
  • French 2.5%
  • German 2.4%
  • Turkish 2.3%
  • Portuguese 1.5%
  • Arabic 1.4%
  • Indonesian 1.1%
  • Other 8.2%

The X Pixel ad tracking tool is especially popular on .com and .org top-level domains.

  • .com 51.6%
  • .org 5.8%
  • .jp 3.1%
  • .co.uk 2.9%
  • .net 1.7%
  • .ca 1.6%
  • .de 1.6%
  • .io 1.5%
  • .es 1%
  • Other 29.2%

The primary market segments for websites utilizing X Pixel include business, online shopping, and marketing and merchandising.

  • Business 23.1%
  • Online Shopping 11.1%
  • Marketing/Merchandising 8%
  • Finance/Banking 6.2%
  • Internet Services 5.9%
  • Education/Reference 5.6%
  • Software/Hardware 4.2%
  • Health 3.7%
  • Entertainment 3%
  • Other 29.2%

🕵️ Similar Technologies

These are some of the best X Pixel alternatives.

RankName
1
Meta Pixel
Menlo Park, California, United States

A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.
3
Pinterest Analytics
San Francisco, California, United States

A performance measurement tool that shows how paid and organic Pins perform and how audiences interact with published content on Pinterest.
4
LinkedIn Insight Tag
Mountain View, California, United States

A website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.
5
Microsoft Advertising Tracking
Redmond, Washington, United States

A conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.
6
Tiktok Pixel
Haidian, Beijing, China

Allows you to share website visitor events with TikTok via a browser.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind X Pixel?

X Pixel is owned by X Corp., headquartered in Bastrop, Texas, United States.

Which country uses X Pixel the most?

The majority of X Pixel users are from the United States.

Who uses X Pixel?

According to our data, X Pixel is used on thousands of sites, including such established ones as cloudflare.com, spotify.com, and uber.com.

Is X Pixel used on government websites?

In total, we found X Pixel on 4 government sites in the United States.

Do academic institutions use X Pixel?

Yes. Overall, we know of 50 academic websites in the United States that use X Pixel.

How does X Pixel stack up against the competition?

X Pixel is a moderately popular ad tracking tool, ranking ahead of 8 other ad tracking tools we track.

What are the alternatives to X Pixel?

Alternatives and possible competitors to X Pixel may include Meta Pixel, Pinterest Analytics, and LinkedIn Insight Tag.

👉 See Also

🗃️ About This Data