X Pixel
X Corp., Bastrop, Texas, United StatesX Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.
It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.
According to our data, X Pixel is the 7th most popular ad tracking tool on the web.
It has 2.6% of the ad tracking market share and is present on 0.3% of all websites.
It appears on 0.8% of all websites in Turkey, 0.6% in the United Kingdom, and 0.5% in the United States.
- 🏠 Website
- 🏷️ Previous name
- Twitter Pixel
- 🔗 Links
📊 Rankings and Market Share
- Ad Tracking
- Rank: 7
- Market share: 2.6%
🏆 X Pixel Awards
- ⭐ 5th most popular in Japan in the Ad Tracking category.
- ⭐ 5th most popular in Turkey in the Ad Tracking category.
- ⭐ 5th most popular in Saudi Arabia in the Ad Tracking category.
- ⭐ 6th most popular in India in the Ad Tracking category.
- ⭐ 6th most popular in Korea in the Ad Tracking category.
- ⭐ 6th most popular in Israel in the Ad Tracking category.
- ⭐ 6th most popular in Argentina in the Ad Tracking category.
- ⭐ 7th most popular in the United Kingdom in the Ad Tracking category.
- ⭐ 7th most popular in Spain in the Ad Tracking category.
- ⭐ 7th most popular in Indonesia in the Ad Tracking category.
⚡ Sites Using X Pixel
We have data on 13,840 websites that use the X Pixel ad tracking tool. Here is a list of some of the top ranked ones.
The highest rated site using X Pixel is 
cloudflare.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | cloudflare.com |
#10 | United States | English |
| 2 |  spotify.com |
#23 | Sweden | English |
| 3 |  atlassian.com |
#77 | United States | English |
| 4 | #148 | Brazil | Brazilian Portuguese | |
| 5 |  quora.com |
#169 | United States | American English |
| 6 | #271 | Japan | Japanese | |
| 7 | #318 | Argentina | Mexican Spanish | |
| 8 |  mercadolibre.com.ar |
#327 | Uruguay | Spanish |
| 9 |  uber.com |
#343 | United States | English |
| 10 |  trendyol.com |
#373 | United States | Turkish |
| 11 | open.spotify.com |
Sweden | English | |
| 12 | #400 | United States | American English | |
| 13 | #527 | United Kingdom | American English | |
| 14 | #578 | English | ||
| 15 | #584 | Japan | American English | |
| 16 | #718 | India | English | |
| 17 | #744 | Malta | English | |
| 18 | #996 | United Kingdom | British English | |
| 19 |  trello.com |
#1,001 | Australia | English |
| 20 | #1,096 | United States | English |
📈 Usage Statistics
Most of the sites that use X Pixel:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using X Pixel are from the United States, the United Kingdom, and Japan.
- United States 29.5%
- United Kingdom 10.4%
- Japan 10.2%
- Germany 3.8%
- Turkey 3.2%
- Canada 3%
- Spain 3%
- France 2.8%
- India 2.3%
- Other 31.8%
Most X Pixel users speak English, Japanese, or Spanish.
- English 67.8%
- Japanese 7.9%
- Spanish 4.8%
- Turkish 2.5%
- French 2.5%
- German 2.4%
- Portuguese 1.5%
- Arabic 1.4%
- Indonesian 1.1%
- Other 8.1%
The X Pixel ad tracking tool is especially popular on .com and .org top-level domains.
- .com 51.8%
- .org 5.8%
- .jp 3.2%
- .co.uk 2.9%
- .net 1.8%
- .ca 1.6%
- .de 1.5%
- .io 1.5%
- .es 1%
- Other 28.9%
The primary market segments for websites utilizing X Pixel include business, online shopping, and marketing and merchandising.
- Business 23%
- Online Shopping 11%
- Marketing/Merchandising 8%
- Finance/Banking 6.3%
- Internet Services 5.9%
- Education/Reference 5.5%
- Software/Hardware 4.3%
- Health 3.7%
- Entertainment 3.1%
- Other 29.2%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
What is the company behind X Pixel?
X Pixel is owned by X Corp., headquartered in Bastrop, Texas, United States.
Which country uses X Pixel the most?
The majority of X Pixel users are from the United States.
Who uses X Pixel?
According to our data, X Pixel is used on thousands of sites, including such established ones as cloudflare.com, spotify.com, and atlassian.com.
Is X Pixel used on government websites?
In total, we found X Pixel on 4 government sites in the United States.
Do academic institutions use X Pixel?
Yes. Overall, we know of 51 academic websites in the United States that use X Pixel.
How does X Pixel stack up against the competition?
X Pixel is a moderately popular ad tracking tool, ranking ahead of 8 other ad tracking tools we track.
What are the alternatives to X Pixel?
Alternatives and possible competitors to X Pixel may include 
Meta Pixel, 
Pinterest Analytics, and 
LinkedIn Insight Tag.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,009,087 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.