X Pixel

X Corp., Bastrop, Texas, United States

X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.

According to our data, X Pixel is the 7th most popular ad tracking tool on the web.
It has 2.6% of the ad tracking market share and is present on 0.3% of all websites.

Statistics based on 3.3M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 X Pixel Awards

⚡ Sites Using X Pixel

We have data on 10,898 websites that use the X Pixel ad tracking tool. Here is a list of some of the top ranked ones.

The highest rated site using X Pixel is x.com.

#WebsiteRankCountryLanguage
1 x.com #12 English
2 uber.com #117 United States English
3 playstation.com #130 Japan American English
4 mercadolivre.com.br #163 Brazil Brazilian Portuguese
5 atlassian.com #165 United States English
6 notion.com #186 United States American English
7 wise.com #231 United Kingdom American English
8 note.com #247 Japan Japanese
9 trendyol.com #301 United States Turkish
10 mercadolibre.com.ar #322 Argentina Spanish
11 mercadolibre.com.mx #331 Argentina Mexican Spanish
12 sagepub.com #342 United Kingdom English
13 open.spotify.com Sweden English
14 ixl.com #484 American English
15 betika.com #696 Malta English
16 fantia.jp #778 Japan Japanese
17 sky.com #1,053 United Kingdom British English
18 anthology.com #1,168 English
19 fifa.com #1,209 English
20 postman.com #1,304 English

📈 Usage Statistics

Most of the sites that use X Pixel:

Most of the sites using X Pixel are from the United States, the United Kingdom, and Japan.

  • United States 27.3%
  • United Kingdom 11.6%
  • Japan 9.9%
  • Germany 4%
  • Canada 3.3%
  • France 3.3%
  • Spain 3.2%
  • Turkey 3.1%
  • India 2.2%
  • Other 32.1%

Most X Pixel users speak English, Japanese, or Spanish.

  • English 69%
  • Japanese 7.4%
  • Spanish 4.8%
  • French 2.8%
  • Turkish 2.4%
  • German 2.3%
  • Arabic 1.5%
  • Portuguese 1.5%
  • Italian 1%
  • Other 7.3%

The X Pixel ad tracking tool is especially popular on .com and .org top-level domains.

  • .com 51.9%
  • .org 5.9%
  • .jp 3.1%
  • .co.uk 2.9%
  • .net 1.8%
  • .ca 1.6%
  • .io 1.4%
  • .de 1.4%
  • .fr 1%
  • Other 29%

The primary market segments for websites utilizing X Pixel include business, online shopping, and marketing and merchandising.

  • Business 22.7%
  • Online Shopping 11%
  • Marketing/Merchandising 7.7%
  • Finance/Banking 6.3%
  • Internet Services 6.1%
  • Education/Reference 5.4%
  • Software/Hardware 4.2%
  • Health 3.8%
  • Entertainment 3.3%
  • Other 29.5%

🕵️ Similar Technologies

These are some of the best X Pixel alternatives.

RankName
1
Meta Pixel
Menlo Park, California, United States

A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.
3
Pinterest Analytics
San Francisco, California, United States

A performance measurement tool that shows how paid and organic Pins perform and how audiences interact with published content on Pinterest.
4
LinkedIn Insight Tag
Mountain View, California, United States

A website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.
5
Microsoft Advertising Tracking
Redmond, Washington, United States

A conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.
6
Tiktok Pixel
Haidian, Beijing, China

Allows you to share website visitor events with TikTok via a browser.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind X Pixel?

X Pixel is owned by X Corp., headquartered in Bastrop, Texas, United States.

Which country uses X Pixel the most?

The majority of X Pixel users are from the United States.

Who uses X Pixel?

According to our data, X Pixel is used on thousands of sites, including such established ones as x.com, uber.com, and playstation.com.

Is X Pixel used on government websites?

In total, we found X Pixel on 6 government sites in the United States.

Do academic institutions use X Pixel?

Yes. Overall, we know of 46 academic websites in the United States that use X Pixel.

How does X Pixel stack up against the competition?

X Pixel is a moderately popular ad tracking tool, ranking ahead of 8 other ad tracking tools we track.

What are the alternatives to X Pixel?

Alternatives and possible competitors to X Pixel may include Meta Pixel, Pinterest Analytics, and LinkedIn Insight Tag.

👉 See Also

🗃️ About This Data