🆚 Meta Pixel vs. X Pixel

📈 Meta Pixel is much more popular than X Pixel.
🌍 Meta Pixel is more popular in all countries.

Statistics based on 3.3M+ analyzed websites. About this data

Meta Pixel

X Pixel

Type

Ad tracking tool

About

Meta Pixel is a tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.

It supports standard and custom events, cross-device tracking, audience retargeting, advanced matching of customer data, and integration with the Conversions API for server-side event sharing.

X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.

Headquarters

Menlo Park, California, United States

Bastrop, Texas, United States

Website

facebook.com #2

business.x.com

Popularity

Determined by the number of sites using each technology.

The Meta Pixel ad tracking tool is 22 times more popular than X Pixel.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Meta Pixel is more popular than X Pixel in all countries.

United States

United Kingdom

Australia

Italy

Brazil

Spain

India

Poland

Germany

Canada

Awards

🥇 Most popular in the United States in the Ad Tracking category.
🥇 Most popular in the United Kingdom in the Ad Tracking category.
🥇 Most popular in Australia in the Ad Tracking category.
🥇 Most popular in Italy in the Ad Tracking category.
🥇 Most popular in Brazil in the Ad Tracking category.

⭐ 5th most popular in Japan in the Ad Tracking category.
⭐ 5th most popular in Turkey in the Ad Tracking category.
⭐ 5th most popular in Saudi Arabia in the Ad Tracking category.
⭐ 5th most popular in Nigeria in the Ad Tracking category.
⭐ 6th most popular in India in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

Meta Pixel is more popular among sites focused on business, online shopping, and marketing and merchandising, while X Pixel is more commonly used on finance and banking sites.

Business

Online Shopping

Marketing/Merchandising

Education/Reference

Internet Services

Travel

Blogs/Wiki

Entertainment

Fashion/Beauty

Health

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#83

#114

#228

#270

#292

Name

Rank

#12

#117

#130

#163

#165