🆚 Meta Pixel vs. Pinterest Tag
- 📈 Meta Pixel is much more popular than Pinterest Tag.
- 🌍 Meta Pixel is more popular in all countries.
Statistics based on 3.5M+ analyzed websites. About this data
Type
Ad tracking tool
Ad tracking tool
About
Meta Pixel is a tracking tool that allows advertisers to measure visitor activity and conversions from ads on 
Facebook and 
Instagram.
It supports standard and custom events, cross-device tracking, audience retargeting, advanced matching of customer data, and integration with the Conversions API for server-side event sharing.
The Pinterest Tag allows you to track actions people take on your website after viewing your ad on 
Pinterest.
Headquarters
Menlo Park, California, United States
San Francisco, California, United States
Categories
Ad Tracking › Rank #1
Ad Tracking › Rank #8
Popularity
Determined by the number of sites using each technology.
The Meta Pixel ad tracking tool is 23 times more popular than Pinterest Tag.
Total websites
Market share
Ad Tracking
Popularity by country
Determined by the number of sites detected from each country.
Meta Pixel is more popular than Pinterest Tag in all countries.
United States
United Kingdom
Brazil
Australia
Italy
Spain
Germany
India
Poland
Canada
Awards
- 🥇 Most popular in the United States in the Ad Tracking category.
- 🥇 Most popular in the United Kingdom in the Ad Tracking category.
- 🥇 Most popular in Brazil in the Ad Tracking category.
- 🥇 Most popular in Italy in the Ad Tracking category.
- 🥇 Most popular in Australia in the Ad Tracking category.
- ⭐ 6th most popular in the United States in the Ad Tracking category.
- ⭐ 6th most popular in Brazil in the Ad Tracking category.
- ⭐ 6th most popular in the Netherlands in the Ad Tracking category.
- ⭐ 6th most popular in Mexico in the Ad Tracking category.
- ⭐ 7th most popular in Germany in the Ad Tracking category.
Popularity by domain category
Determined by the number of sites in each category.
Meta Pixel is more popular among sites focused on online shopping, business, and marketing and merchandising, while Pinterest Tag is more commonly used on real estate sites.
Online Shopping
Business
Marketing/Merchandising
Education/Reference
Blogs/Wiki
Travel
Internet Services
Fashion/Beauty
Entertainment
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
LinkedIn Insight Tag
Microsoft Advertising Tracking
Tiktok Pixel
X Pixel
Meta company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.