Pinterest
Pinterest, Inc., San Francisco, California, United StatesPinterest is a visual discovery and social media platform for sharing and organizing images and videos using Pins, which are visual bookmarks linked to external content and grouped into themed boards.
It hosts billions of Pins and supports visual search with camera-based discovery, collaborative and private boards with sections, and built-in messaging.
The platform also includes shopping features with product tagging, analytics with metrics such as impressions, saves, and outbound clicks, and integrations such as browser save extensions and instagram publishing.
According to our data, Pinterest is the 7th most popular social media platform on the web.
It has 6.1% of the social media market share and is detected on 3.2% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia💸 Pricing
Pinterest is available for free.
📊 Rankings and Market Share
- Social Media
- Rank: 7
- Market share: 6.1%
🏆 Pinterest Awards
- ⭐ 5th most popular in the United States in the Social Media category.
- ⭐ 5th most popular in Vietnam in the Social Media category.
- ⭐ 5th most popular in Belgium in the Social Media category.
- ⭐ 5th most popular in Bulgaria in the Social Media category.
- ⭐ 5th most popular in Lithuania in the Social Media category.
- ⭐ 5th most popular in Macedonia in the Social Media category.
- ⭐ 6th most popular in the United Kingdom in the Social Media category.
- ⭐ 6th most popular in India in the Social Media category.
- ⭐ 6th most popular in Canada in the Social Media category.
- ⭐ 6th most popular in France in the Social Media category.
⚡ Sites Using Pinterest
We have data on 108,149 websites that use the Pinterest social media platform. Here is a list of some of the top ranked ones.
The highest rated site using Pinterest is 
shopify.com.
| # | Website | 🔗 | Rank | Country | Language |
|---|---|---|---|---|---|
| 1 | shopify.com |
#51 | Canada | English | |
| 2 |  wordpress.com |
wordpressdotcom | #83 | United States | English |
| 3 |  godaddy.com |
godaddy | #106 | United States | American English |
| 4 | cdcgov | #110 | United States | American English | |
| 5 | merriamwebster | #143 | English | ||
| 6 |  yelp.com |
yelp | #148 | United States | American English |
| 7 |  tripadvisor.com |
tripadvisor | #156 | United Kingdom | American English |
| 8 | shoptemu | #171 | United States | English | |
| 9 |  jotform.com |
jotform | #173 | United States | English |
| 10 | fiverr | #177 | American English | ||
| 11 | mashable | #192 | English | ||
| 12 | uspsstamps | #200 | United States | English | |
| 13 | sheinofficial | #222 | Singapore | English | |
| 14 | weatherchannel | #238 | American English | ||
| 15 | fortunemagazine | #248 | United States | English | |
| 16 | bestbuy | #254 | United States | English | |
| 17 | nbcnews | #260 | United States | English | |
| 18 |  rakuten.com |
rakuten | #287 | Japan | English |
| 19 | trendyolcom | #301 | United States | Turkish | |
| 20 |  zendesk.com |
zendesk | #304 | United States | American English |
📈 Usage Statistics
Most of the sites that use Pinterest:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Pinterest are from the United States and the United Kingdom.
- United States 45.6%
- United Kingdom 5.4%
- Vietnam 3.9%
- Germany 3%
- Indonesia 2.7%
- India 2.7%
- Canada 2.7%
- Netherlands 2.4%
- France 2.2%
- Other 29.4%
Most Pinterest users speak English or Vietnamese.
- English 76.8%
- Vietnamese 3.1%
- Indonesian 2.9%
- Spanish 2.3%
- German 1.9%
- French 1.7%
- Dutch 1.5%
- Italian 1.1%
- Persian 1%
- Other 7.7%
The Pinterest social media platform is especially popular on .com top-level domains.
- .com 72.3%
- .org 4%
- .net 2.5%
- .co.uk 1.7%
- .de 1.1%
- .com.au 1.1%
- .nl 0.9%
- .ca 0.8%
- .it 0.7%
- Other 14.9%
The primary market segments for websites utilizing Pinterest include online shopping, marketing and merchandising, and blogs and wiki.
- Online Shopping 17.4%
- Marketing/Merchandising 13.5%
- Blogs/Wiki 13.4%
- Business 8.4%
- Fashion/Beauty 5.8%
- Travel 5.2%
- Real Estate 4.1%
- Internet Services 3.8%
- Education/Reference 3.4%
- Other 25%
🕵️ Similar Technologies
These are some of the best Pinterest alternatives.
Instagram
Flickr
Behance
Pixelfed🆚 Compare Alternatives
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X💬 Frequently Asked Questions
What is the company behind Pinterest?
Pinterest is owned by Pinterest, Inc., headquartered in San Francisco, California, United States.
Can I use Pinterest for free?
Yes, it is a free social media platform.
Which country uses Pinterest the most?
The majority of Pinterest users are from the United States.
Who uses Pinterest?
According to our data, Pinterest is used on thousands of sites, including such established ones as shopify.com, wordpress.com, and godaddy.com.
Is Pinterest used on government websites?
Yes, for example, it is used by cdc.gov. Overall, we found Pinterest on 41 government sites in the United States.
Do academic institutions use Pinterest?
Yes, quite a few! In total, we know of 187 academic websites in the United States that use Pinterest.
How does Pinterest compare to its competitors?
Pinterest is a very popular social media platform, second only to 6 other social media platforms we track.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from Pinterest, Inc.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.