🆚 Instagram vs. Pinterest

📈 Instagram is much more popular than Pinterest.
🌎 Instagram is more popular in the United States, Germany, and the United Kingdom.
🌍 Pinterest is more popular in Wallis and Futuna.

Statistics based on 3.4M+ analyzed websites. About this data

Instagram

Type

Social media platform

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

Pinterest is a visual discovery and social media platform for sharing and organizing images and videos using Pins, which are visual bookmarks linked to external content and grouped into themed boards.

It hosts billions of Pins and supports visual search with camera-based discovery, collaborative and private boards with sections, and built-in messaging.

Headquarters

Menlo Park, California, United States

San Francisco, California, United States

Website

instagram.com #5

pinterest.com #15

Pricing

Free ✔️

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 10 times more popular than Pinterest.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular in the United States, Germany, and the United Kingdom, while Pinterest is more popular in Wallis and Futuna.

United States

Germany

United Kingdom

Japan

Spain

Italy

France

Brazil

Australia

India

Awards

🥇 Most popular in Brazil in the Social Media category.
🥇 Most popular in Indonesia in the Social Media category.
🥇 Most popular in Iran in the Social Media category.
🥇 Most popular in Korea in the Social Media category.
🥇 Most popular in Chile in the Social Media category.

⭐ 5th most popular in the United States in the Social Media category.
⭐ 5th most popular in Vietnam in the Social Media category.
⭐ 5th most popular in Belgium in the Social Media category.
⭐ 5th most popular in Bulgaria in the Social Media category.
⭐ 5th most popular in Lithuania in the Social Media category.

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular among sites focused on business, online shopping, and education and reference, while Pinterest is more commonly used on marketing and merchandising, fashion and beauty, and real estate sites.

Business

Online Shopping

Education/Reference

Blogs/Wiki

Travel

Entertainment

Internet Services

Health

Sports

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#13

#16

#17

#20

#23

Name

Rank

#51

#83

#106

#110

#143