⚡ Social Media Platforms in Brazil

Social media is online platforms where people can create and share content, connect with others through likes, comments, and messages, and build social communities.

Brazil is a South American country with a population of around 217 million people.

According to our data, social media platforms are detected on 66.9% of websites from Brazil.

Statistics based on 66K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Brazil in 2026, based on market share.

The most popular is Instagram with an impressive share of 80.5%, followed by Facebook with 78.2% and WhatsApp with 41.7%.

Instagram 80.5%
Facebook 78.2%
WhatsApp 41.7%
LinkedIn 31.2%
X 31.1%
TikTok 8.4%
Telegram 2%
Pinterest 2%
Flickr 1.6%
Linktree 1%
SoundCloud 0.8%
Behance 0.7%
Threads 0.6%
Discord 0.3%
Bluesky 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Instagram ^(-1)
3. WhatsApp ^(-2)
7. Telegram ^(-1)
9. Flickr ^(-2)
10. Linktree ^(-16)
11. SoundCloud ^(-1)
12. Behance ^(-12)
13. Threads ^(-5)
17. Medium ^(-10)
18. Substack ^(-12)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 56 social media platforms used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	80.5%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	78.2%
3	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	41.7%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	31.2%
5	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	31.1%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	8.4%
7	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	2%
8	Pinterest San Francisco, California, United States A visual discovery and social media platform for sharing and organizing images and videos using Pins, which are visual bookmarks linked to external content and grouped into themed boards. Free	2%
9	Flickr Mountain View, California, United States A photo-sharing social network and image hosting service with free storage for up to 1,000 photos. Free$11/month	1.6%
10	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	1%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.8%
12	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.7%
13	Threads Menlo Park, California, United States A microblogging and social media platform from Meta designed for sharing text updates and participating in public conversations. Free	0.6%
14	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.3%
15	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.3%
16	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.3%
17	Medium San Francisco, California, United States An online publishing platform that allows writers to share articles, stories, and ideas with a built-in audience and content discovery system. $5+/month	0.2%
18	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	0.2%
19	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open-source software. Free	0.1%
20	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.09%
21	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.07%
22	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.06%
23	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.06%
24	Flipboard Palo Alto, California, United States A social news aggregator and content discovery platform. Free	0.05%
25	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.04%

👉 See Also

🌎 Social Media in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 66,421 websites from Brazil.
We currently track the presence of 87 social media platforms across the web.
Of these, 56 were detected on websites from Brazil.
Statistics were last calculated on May 4, 2026.
For more details, see our methodology and disclaimer.