Tumblr
Tumblr is a blogging and social networking platform that allows users to publish multimedia posts, interact with others, and host blogs on custom domains.
It supports text, photo, link, audio, video, and quote post formats, customizable blog themes, queued and scheduled publishing, reblogging, private posts, and 
ActivityPub federation.
According to our data, Tumblr ranks 16th among the social media platforms we track.
It has 0.6% of the social media market share and is detected on 0.3% of all websites.
Wikipedia💸 Pricing
Tumblr is available in both free and paid versions.
📊 Rankings and Market Share
- Social Media
- Rank: 16
- Market share: 0.6%
- Blogging Platforms
- Rank: 1
- Market share: 26.7%
🏆 Tumblr Awards
- 🥇 Most popular in the United States in the Blogging Platforms category.
- 🥇 Most popular in Vietnam in the Blogging Platforms category.
- 🥇 Most popular in Japan in the Blogging Platforms category.
- 🥇 Most popular in Germany in the Blogging Platforms category.
- 🥇 Most popular in Canada in the Blogging Platforms category.
- 🥇 Most popular in Italy in the Blogging Platforms category.
- 🥇 Most popular in Australia in the Blogging Platforms category.
- 🥇 Most popular in Turkey in the Blogging Platforms category.
- 🥇 Most popular in the Netherlands in the Blogging Platforms category.
- 🥇 Most popular in Russia in the Blogging Platforms category.
⚡ Sites Using Tumblr
We have data on 11,852 websites that use the Tumblr social media platform. Here is a list of some of the top ranked ones.
The highest rated site using Tumblr is tumblr.com.
| # | Website | 🔗 | Rank | Country | Language |
|---|---|---|---|---|---|
| 1 | tumblr.com |
help | #78 | United States | American English |
| 2 | #361 | United States | English | ||
| 3 | americanexperiencepbs | #435 | English | ||
| 4 | ao3org | #585 | English | ||
| 5 | tgjusocialmedia | #655 | Iran | Persian | |
| 6 | snaptikapp | #724 | English | ||
| 7 | mcdonalds | #1,125 | American English | ||
| 8 | mlb | #1,326 | English | ||
| 9 | elle | #1,353 | United States | American English | |
| 10 |  giphy.com |
#1,383 | English | ||
| 11 | pumagroup | #1,434 | United States | English | |
| 12 | cosmopolitanmagazine | #1,436 | United States | American English | |
| 13 | esquire | #1,488 | United States | American English | |
| 14 | calvinklein | #1,804 | United States | English | |
| 15 | farfetch | #1,828 | United States | American English | |
| 16 | nbctv | #1,946 | United States | American English | |
| 17 | harpersbazaar | #1,973 | United States | American English | |
| 18 | marvelentertainment | #2,513 | United States | English | |
| 19 | thrift-books | #2,716 | United States | English | |
| 20 | yesstyle | #3,028 | English |
📈 Usage Statistics
Most of the sites that use Tumblr:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Blogs/Wiki category.
Most of the sites using Tumblr are from the United States, Vietnam, and Japan.
- United States 34.3%
- Vietnam 9.8%
- Japan 5.4%
- United Kingdom 5.2%
- Germany 5.1%
- India 4.2%
- Canada 2.8%
- Italy 2.8%
- France 2.7%
- Other 27.7%
Most Tumblr users speak English, Vietnamese, or Japanese.
- English 68.1%
- Vietnamese 8.1%
- Japanese 4.2%
- German 2.9%
- Spanish 2.8%
- Italian 1.8%
- French 1.8%
- Portuguese 1.5%
- Turkish 1.3%
- Other 7.5%
The Tumblr social media platform is especially popular on .com, .org, and .net top-level domains.
- .com 61.1%
- .org 5.5%
- .net 5%
- .vn 2.6%
- .de 2%
- .co.uk 1.5%
- .com.au 1.2%
- .jp 1.2%
- .it 1.1%
- Other 18.8%
The primary market segments for websites utilizing Tumblr include blogs and wiki, entertainment, and online shopping.
- Blogs/Wiki 17.7%
- Entertainment 10.4%
- Online Shopping 9.4%
- Marketing/Merchandising 9.2%
- Business 7.8%
- Internet Services 4.7%
- Education/Reference 4%
- Fashion/Beauty 3.3%
- Games 2.9%
- Other 30.6%
🕵️ Similar Technologies
These are some of the best Tumblr alternatives.
Blogger🆚 Compare Alternatives
Compare Tumblr to…
- 🕵️ Similar platforms
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
Facebook
Instagram
X
Tistory
LinkedIn💬 Frequently Asked Questions
What is the company behind Tumblr?
Tumblr is owned by Automattic Inc., headquartered in San Francisco, California, United States.
Can I use Tumblr for free?
Yes, there is a free version with limited functionality.
How much is Tumblr per month?
You can buy Tumblr for $6.99 per month.
Which country uses Tumblr the most?
The majority of Tumblr users are from the United States.
Who uses Tumblr?
According to our data, Tumblr is used on thousands of sites, including such established ones as pbs.org,
archiveofourown.org, and
tgju.org.
Is Tumblr used on government websites?
In total, we found Tumblr on 4 government sites in the United States.
Do academic institutions use Tumblr?
Yes. Overall, we know of 15 academic websites in the United States that use Tumblr.
How does Tumblr compare to its competitors?
Tumblr is a fairly popular social media platform, ranking ahead of 71 other social media platforms we track.
What are the alternatives to Tumblr?
Alternatives and possible competitors to Tumblr may include 
Medium, 
Substack, and 
WordPress.com.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from Automattic
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.