Tumblr
Tumblr is a blogging and social media platform currently owned by Automattic.
The platform supports text, photo, link, audio, video, and quote post formats, customizable blog themes, queued and scheduled publishing, reblogging, private posts, and 
ActivityPub federation.
According to our data, Tumblr ranks 16th among the social media platforms we track.
It has 0.6% of the social media market share and is detected on 0.3% of all websites.
Wikipedia💸 Pricing
Tumblr is available in both free and paid versions.
📊 Rankings and Market Share
- Social Media
- Rank: 16
- Market share: 0.6%
🏆 Tumblr Awards
- ⭐ 7th most popular in Vietnam in the Social Media category.
- ⭐ 7th most popular in Japan in the Social Media category.
- ⭐ 8th most popular in India in the Social Media category.
- ⭐ 9th most popular in Turkey in the Social Media category.
- ⭐ 9th most popular in Iran in the Social Media category.
- ⭐ 9th most popular in Romania in the Social Media category.
- ⭐ 10th most popular in Australia in the Social Media category.
- ⭐ 10th most popular in New Zealand in the Social Media category.
- 🔥 11st most popular in Indonesia in the Social Media category.
- 🔥 12nd most popular in Greece in the Social Media category.
⚡ Sites Using Tumblr
We have data on 11,654 websites that use the Tumblr social media platform. Here is a list of some of the top ranked ones.
The highest rated site using Tumblr is tumblr.com.
| # | Website | 🔗 | Rank | Country | Language |
|---|---|---|---|---|---|
| 1 | tumblr.com |
help | #78 | United States | American English |
| 2 | #361 | United States | English | ||
| 3 | americanexperiencepbs | #435 | English | ||
| 4 | ao3org | #585 | English | ||
| 5 | tgjusocialmedia | #655 | Iran | Persian | |
| 6 | snaptikapp | #724 | English | ||
| 7 | snapinstato | #841 | United States | English | |
| 8 | mcdonalds | #1,125 | American English | ||
| 9 | mlb | #1,326 | United States | English | |
| 10 | elle | #1,353 | United States | American English | |
| 11 |  giphy.com |
#1,383 | English | ||
| 12 | pumagroup | #1,434 | United States | English | |
| 13 | cosmopolitanmagazine | #1,436 | United States | American English | |
| 14 | esquire | #1,488 | United States | American English | |
| 15 | calvinklein | #1,804 | United States | English | |
| 16 | farfetch | #1,828 | United States | American English | |
| 17 | nbctv | #1,946 | United States | American English | |
| 18 | harpersbazaar | #1,973 | United States | American English | |
| 19 | marvelentertainment | #2,513 | English | ||
| 20 | thrift-books | #2,716 | United States | English |
📈 Usage Statistics
Most of the sites that use Tumblr:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Blogs/Wiki category.
Most of the sites using Tumblr are from the United States, Vietnam, and Japan.
- United States 34.5%
- Vietnam 9.7%
- Japan 5.3%
- United Kingdom 5.3%
- Germany 5.1%
- India 4.2%
- Canada 2.8%
- Italy 2.7%
- France 2.6%
- Other 27.8%
Most Tumblr users speak English, Vietnamese, or Japanese.
- English 68.3%
- Vietnamese 8%
- Japanese 4.1%
- German 2.9%
- Spanish 2.9%
- Italian 1.8%
- French 1.8%
- Portuguese 1.5%
- Turkish 1.3%
- Other 7.4%
The Tumblr social media platform is especially popular on .com, .org, and .net top-level domains.
- .com 61%
- .org 5.5%
- .net 5.1%
- .vn 2.6%
- .de 2%
- .co.uk 1.5%
- .com.au 1.2%
- .jp 1.2%
- .it 1.1%
- Other 18.8%
The primary market segments for websites utilizing Tumblr include blogs and wiki, entertainment, and marketing and merchandising.
- Blogs/Wiki 17.7%
- Entertainment 10.4%
- Marketing/Merchandising 9.3%
- Online Shopping 9.2%
- Business 7.7%
- Internet Services 4.7%
- Education/Reference 4%
- Fashion/Beauty 3.3%
- Games 2.9%
- Other 30.8%
🕵️ Similar Technologies
These are some of the best Tumblr alternatives.
Facebook
Threads
Mastodon
Pixelfed
Lemmy🆚 Compare Alternatives
Compare Tumblr to…
- 🕵️ Similar platforms
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LinkedIn
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X💬 Frequently Asked Questions
What is the company behind Tumblr?
Tumblr is owned by Automattic Inc., headquartered in San Francisco, California, United States.
Can I use Tumblr for free?
Yes, there is a free version with limited functionality.
How much is Tumblr per month?
You can buy Tumblr for $6.99 per month.
Which country uses Tumblr the most?
The majority of Tumblr users are from the United States.
Who uses Tumblr?
According to our data, Tumblr is used on thousands of sites, including such established ones as pbs.org,
archiveofourown.org, and
tgju.org.
Is Tumblr used on government websites?
In total, we found Tumblr on 4 government sites in the United States.
Do academic institutions use Tumblr?
Yes. Overall, we know of 15 academic websites in the United States that use Tumblr.
How does Tumblr compare to its competitors?
Tumblr is a fairly popular social media platform, ranking ahead of 71 other social media platforms we track.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from Automattic
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,690 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.