🆚 Substack vs. Tumblr
- 📈 Tumblr is twice as popular as Substack.
- 🌎 Tumblr is more popular in the United States, Vietnam, and the United Kingdom.
- 🌍 Substack is more popular in Nigeria, Iceland, and Saint Vincent and the Grenadines.
SubstackType
About
Substack is an online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers.
It provides email newsletter distribution, a web-based archive, built-in payment processing, and audience analytics, and includes social features such as recommendations, comments, and a Notes feed for short-form posts and discovery.
Tumblr is a blogging and social networking platform that allows users to publish multimedia posts, interact with others, and host blogs on 
custom domains.
It supports text, photo, link, audio, video, and quote post formats, customizable blog themes, queued and scheduled publishing, reblogging, private posts, and 
ActivityPub federation.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in the United Kingdom in the Blogging Platforms category.
- 🥉 Third most popular in Italy in the Subscriptions category.
- 🥉 Third most popular in Italy in the Blogging Platforms category.
- 🥉 Third most popular in Canada in the Blogging Platforms category.
- 🥉 Third most popular in the Netherlands in the Blogging Platforms category.
- 🥇 Most popular in the United States in the Blogging Platforms category.
- 🥇 Most popular in Vietnam in the Blogging Platforms category.
- 🥇 Most popular in Japan in the Blogging Platforms category.
- 🥇 Most popular in Germany in the Blogging Platforms category.
- 🥇 Most popular in Canada in the Blogging Platforms category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Patreon
Medium
Brevo
Ghost
Beehiiv
WordPress.com
Blogger
Tistory🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,603,958 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.