WhatsApp

Meta, Menlo Park, California, United States

WhatsApp is a cross-platform instant messaging and Voice over IP (VoIP) service owned by Meta that enables private messaging, media sharing, and internet-based voice and video communication.

It allows users to send text and voice messages, share photos, videos, documents, and locations, and make voice and video calls including group calls. It also supports end-to-end encryption and provides a Business API for large-scale messaging and automation.

WhatsApp is also widely used by website owners as a live chat and contact channel through the "Click to Chat" links, which open direct conversations in the mobile app or WhatsApp Web.

According to our data, WhatsApp is the most popular instant messaging app on the web.
It has 49.8% of the instant messaging market share and is detected on 4.4% of all websites.

It appears on 28.8% of all websites in Brazil, 28% in Thailand, and 27.5% in Argentina.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

WhatsApp is available for free. Additional paid services are also available.

Free ✔️ + $$$
WhatsApp Business, US rate per conversation
Free version ✔️ 1,000 free service conversations/month
Marketing $0.025
Authentication $0.0135
Utility $0.004
Service $0

📊 Rankings and Market Share

🏆 WhatsApp Awards

⚡ Sites Using WhatsApp

We have data on 177,168 websites that use the WhatsApp instant messaging app. Here is a list of some of the top ranked ones.

The highest rated site using WhatsApp is aliexpress.us.

#WebsiteRankCountryLanguage
1 aliexpress.us #145 China English
2 terra.com.br #480 Brazil Brazilian Portuguese
3 moneycontrol.com #511 India English
4 haberler.com #662 Turkey Turkish
5 mybharat.gov.in #749 India English
6 tgju.org #794 Iran Persian
7 kemdiktisaintek.go.id #1,104 Indonesia Malay
8 podcasts.apple.com United States American English
9 bgn.go.id #1,520 Indonesia Malay
10 claro.com.br #1,707 Brazil Brazilian Portuguese
11 mygov.in #1,905 India English
12 itau.com.br #2,041 Brazil Brazilian Portuguese
13 sicredi.com.br #2,158 Brazil Brazilian Portuguese
14 postimees.ee #2,288 Estonia Estonian
15 liverpool.com.mx #2,326 Mexico Spanish
16 uv.es #2,408 Spain Catalan
17 serasa.com.br #2,453 Brazil Brazilian Portuguese
18 liputan6.com #2,695 Indonesia Indonesian
19 sebrae.com.br #2,696 Brazil Portuguese
20 personal.com.ar #2,710 Argentina Spanish

📈 Usage Statistics

Most of the sites that use WhatsApp:

Most of the sites using WhatsApp are from Brazil, India, and Russia.

  • Brazil 13%
  • India 9.4%
  • Russia 6.2%
  • Spain 5.2%
  • Indonesia 4.6%
  • Italy 4.6%
  • Turkey 4.5%
  • Thailand 4.1%
  • Argentina 3.3%
  • Other 45.1%

Most WhatsApp users speak English, Spanish, or Portuguese.

  • English 34.6%
  • Spanish 16.3%
  • Portuguese 13.5%
  • Russian 7.7%
  • Turkish 4%
  • Italian 4%
  • Persian 3.2%
  • German 2.7%
  • Indonesian 2%
  • Other 12%

The WhatsApp instant messaging app is especially popular on .com, .com.br, and .ru top-level domains.

  • .com 40.1%
  • .com.br 10.7%
  • .ru 5.1%
  • .it 2.8%
  • .in 2.1%
  • .org 2%
  • .com.ar 2%
  • .net 1.9%
  • .de 1.7%
  • Other 31.6%

The primary market segments for websites utilizing WhatsApp include online shopping, business, and marketing and merchandising.

  • Online Shopping 19.1%
  • Business 17%
  • Marketing/Merchandising 13.5%
  • Travel 7.2%
  • Internet Services 7.1%
  • Education/Reference 5.6%
  • Fashion/Beauty 4%
  • Health 3.6%
  • Blogs/Wiki 2.3%
  • Other 20.6%

🕵️ Similar Technologies

These are some of the best WhatsApp alternatives.

RankName
2
Telegram
Dubai, United Arab Emirates

A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy.

Free$$$
3
Line
Tokyo, Japan

A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping.

Free
4
Messenger
Menlo Park, California, United States

An instant messaging service developed by Meta, available on Android, iOS, and web platforms.

Free
5
Discord
San Francisco, California, United States

An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video.

Free$2.99+
28
Threema
Pfäffikon, Schwyz, Switzerland

A commercial, cross-platform instant messaging app focused on privacy and security.

$6.99+

🆚 Compare Alternatives

Compare WhatsApp to…

💬 Frequently Asked Questions

What is the company behind WhatsApp?

WhatsApp is owned by Meta Platforms, Inc., headquartered in Menlo Park, California, United States.

Does WhatsApp offer a free plan?

Yes, it is a free instant messaging app.

Which country uses WhatsApp the most?

The majority of WhatsApp users are from Brazil.

Who uses WhatsApp?

According to our data, WhatsApp is used on thousands of sites, including such established ones as aliexpress.us, terra.com.br, and moneycontrol.com.

Is WhatsApp used on government websites?

Yes, for example, it is used by mybharat.gov.in.

Do academic institutions use WhatsApp?

Yes. Overall, we know of 51 academic websites in the United States that use WhatsApp.

How does WhatsApp stack up against the competition?

WhatsApp is the most popular instant messaging app on the market, outranking all others.

What are the alternatives to WhatsApp?

Alternatives and possible competitors to WhatsApp may include Discord, Messenger, and Threema.

👉 See Also

🗃️ About This Data