WhatsApp

Meta, Menlo Park, California, United States

WhatsApp is a cross-platform instant messaging and Voice over IP (VoIP) service owned by Meta that enables private messaging, media sharing, and internet-based voice and video communication.

It allows users to send text and voice messages, share photos, videos, documents, and locations, and make voice and video calls including group calls. It also supports end-to-end encryption and provides a Business API for large-scale messaging and automation.

WhatsApp is also widely used by website owners as a live chat and contact channel through the "Click to Chat" links, which open direct conversations in the mobile app or WhatsApp Web.

According to our data, WhatsApp is the most popular instant messaging app on the web.
It has 48.8% of the instant messaging market share and is detected on 4.1% of all websites.

Statistics based on 3.5M+ analyzed websites. About this data

💸 Pricing

WhatsApp is available for free. Additional paid services are also available.

Free ✔️
WhatsApp Business, US rate per conversation
Free version ✔️1,000 free service conversations/month
Marketing$0.025
Authentication$0.0135
Utility$0.004
Service$0

📊 Rankings and Market Share

🏆 WhatsApp Awards

⚡ Sites Using WhatsApp

We have data on 144,922 websites that use the WhatsApp instant messaging app. Here is a list of some of the top ranked ones.

The highest rated site using WhatsApp is aliexpress.us.

#WebsiteRankCountryLanguage
1 aliexpress.us #85 Singapore English
2 moneycontrol.com #434 India English
3 hepsiburada.com #505 Turkey Turkish
4 metropoles.com #597 Brazil Brazilian Portuguese
5 haberler.com #627 Turkey Turkish
6 tgju.org #655 Iran Persian
7 hdfcbank.com #1,087 India English
8 claro.com.br #1,247 Brazil Brazilian Portuguese
9 liverpool.com.mx #1,523 Mexico Spanish
10 liputan6.com #1,815 Indonesia Indonesian
11 sicredi.com.br #1,963 Brazil Brazilian Portuguese
12 alibabacloud.com #2,130 China English
13 itau.com.br #2,157 Brazil Brazilian Portuguese
14 mudah.my #2,480 Malaysia English
15 exame.com #2,519 Brazil Brazilian Portuguese
16 lavoz.com.ar #2,605 Argentina Spanish
17 biobiochile.cl #2,662 Chile Spanish
18 bancolombia.com #2,707 Colombia Spanish
19 stirileprotv.ro #2,768 Romania Romanian
20 falabella.com.pe #2,822 Peru Spanish

📈 Usage Statistics

Most of the sites that use WhatsApp:

Most of the sites using WhatsApp are from Brazil, India, and Russia.

  • Brazil 13.7%
  • India 9.3%
  • Russia 6%
  • Spain 5%
  • Turkey 4.8%
  • Indonesia 4.8%
  • Italy 4.5%
  • Thailand 4.2%
  • Argentina 3.4%
  • Other 44.3%

Most WhatsApp users speak English, Spanish, or Portuguese.

  • English 34.3%
  • Spanish 16.2%
  • Portuguese 13.9%
  • Russian 7.4%
  • Turkish 4.3%
  • Italian 4%
  • Persian 3.6%
  • German 2.4%
  • Indonesian 2.1%
  • Other 11.8%

The WhatsApp instant messaging app is especially popular on .com and .com.br top-level domains.

  • .com 40.9%
  • .com.br 11.1%
  • .ru 4.9%
  • .it 2.8%
  • .in 2.2%
  • .org 2.2%
  • .com.ar 2.1%
  • .net 2%
  • .nl 1.7%
  • Other 30.1%

The primary market segments for websites utilizing WhatsApp include online shopping, business, and marketing and merchandising.

  • Online Shopping 19.6%
  • Business 16.6%
  • Marketing/Merchandising 13.4%
  • Internet Services 7.1%
  • Travel 7%
  • Education/Reference 5.7%
  • Fashion/Beauty 4.1%
  • Health 3.5%
  • General News 2.3%
  • Other 20.7%

🕵️ Similar Technologies

These are some of the best WhatsApp alternatives.

RankName
2
Telegram
Dubai, United Arab Emirates

A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy.

Free$$$
3
Messenger
Menlo Park, California, United States

An instant messaging service developed by Meta, available on Android, iOS, and web platforms.

Free
4
Line
Tokyo, Japan

A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping.

Free
5
Discord
San Francisco, California, United States

An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video.

Free$2.99+
25
Threema
Pfäffikon, Schwyz, Switzerland

A commercial, cross-platform instant messaging app focused on privacy and security.

$6.99+

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind WhatsApp?

WhatsApp is owned by Meta Platforms, Inc., headquartered in Menlo Park, California, United States.

Does WhatsApp offer a free plan?

Yes, it is a free instant messaging app.

Which country uses WhatsApp the most?

The majority of WhatsApp users are from Brazil.

Who uses WhatsApp?

According to our data, WhatsApp is used on thousands of sites, including such established ones as aliexpress.us, moneycontrol.com, and hepsiburada.com.

Do academic institutions use WhatsApp?

Yes. Overall, we know of 43 academic websites in the United States that use WhatsApp.

How does WhatsApp stack up against the competition?

WhatsApp is the most popular instant messaging app on the market, outranking all others.

What are the alternatives to WhatsApp?

Alternatives and possible competitors to WhatsApp may include Discord, Messenger, and Threema.

👉 See Also

🗃️ About This Data