⚡ Instant Messaging Apps in Thailand

Instant messaging apps allow users to communicate in real time via text, voice, and video, often with group chats, file sharing, and end-to-end encryption.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our statistics, instant messaging apps are detected on 45.6% of websites from Thailand.

Statistics based on 22K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top instant messaging apps on websites in Thailand in 2026, based on market share.

The most popular is WhatsApp with an impressive share of 57.8%, followed by Telegram with 56.3% and Line with 37.7%.

WhatsApp 57.8%
Telegram 56.3%
Line 37.7%
Messenger 14.1%
Discord 0.3%
WeChat 0.09%
Viber 0.07%
Zoom 0.03%
Microsoft Teams 0.02%
Zalo 0.02%
KakaoTalk 0.02%
QQ 0.01%

🚀 Highlights

Here is a list of the top apps that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Line ^(-1)
7. Viber ^(-1)
8. Zoom ^(-4)
9. Microsoft Teams ^(-6)

✨ Best Instant Messaging Apps

Below is a more detailed list of 12 instant messaging apps used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	57.8%
2	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	56.3%
3	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	37.7%
4	Messenger Menlo Park, California, United States An instant messaging service developed by Meta, available on Android, iOS, and web platforms. Free	14.1%
5	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.3%
6	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	0.09%
7	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.07%
8	Zoom San Jose, California, United States A cloud-based communications platform that enables video meetings, audio conferencing, phone calls, and team chat across devices. Free$15.99+/user/month	0.03%
9	Microsoft Teams Redmond, Washington, United States A proprietary business collaboration platform built for hybrid work, offering chat, video conferencing, file storage, and application integration. Free$9.99+/month	0.02%
10	Zalo Ho Chi Minh City, Vietnam A Vietnamese mobile instant messenger and social media service. Free99,000 VND+/month	0.02%
11	KakaoTalk Jeju-si, Jeju-do, Korea A Korean instant messenger for chats and real-time voice and video calls. Free	0.02%
12	QQ Shenzhen, China A Chinese instant messaging software platform. Free	0.01%

👉 See Also

🌎 Instant Messaging in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 22,761 websites from Thailand.
We currently track the presence of 26 instant messaging apps across the web.
Of these, 12 were detected on websites from Thailand.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.