🆚 Pinterest vs. TikTok

Type

Social media platform
Social media platform

About

Pinterest is a visual discovery and social media platform for sharing and organizing images and videos using Pins, which are visual bookmarks linked to external content and grouped into themed boards.

It hosts billions of Pins and supports visual search with camera-based discovery, collaborative and private boards with sections, and built-in messaging.

Read more…

TikTok is a Chinese social media platform focused on short-form videos that combines content creation, recommendation-driven discovery, and social interaction in a mobile-first interface.

It allows users to record and edit videos with filters, effects, music, and AI-powered tools, broadcast live streams, browse personalized "For You" feeds driven by recommendation algorithms, interact through comments and direct messages, and sell products through integrated TikTok Shop e-commerce features.

Headquarters

San Francisco, California, United States
Haidian, Beijing, China

Website

Pricing

Free ✔️
Free ✔️

Categories

Social Media › Rank #7
Social Media › Rank #6
Video Platforms › Rank #2

Popularity

Determined by the number of sites using each technology.

The TikTok social media platform is 1.2 times more popular than Pinterest.
Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

TikTok is more popular in the United Kingdom, Germany, and France, while Pinterest is more popular in the United States, Vietnam, and India.
United States
United Kingdom
Germany
France
Spain
Indonesia
Vietnam
Canada
Netherlands
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

TikTok is more popular among sites focused on online shopping, business, and fashion and beauty, while Pinterest is more commonly used on marketing and merchandising, blogs and wiki, and Internet services sites.
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Business
Fashion/Beauty
Education/Reference
Travel
Entertainment
Internet Services
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#110
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Name
Rank
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See also

🗃️ About This Data