⚡ Video Platforms

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

These services typically provide video hosting and streaming infrastructure, content management tools, live broadcasting, and audience analytics. Some of them also offer monetization tools that allow creators to generate revenue through advertising, paid subscriptions, or direct viewer support.

According to our research, video platforms are detected on 27.5% of all websites.
82.1% of these sites use only one video platform, 16.3% use two, and 1.6% use three or more of them.

Statistics based on 3.5M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading video platforms in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 91.4% share.
It is followed by TikTok with 14.2% and Vimeo with 10.1%.

YouTube 91.4%
TikTok 14.2%
Vimeo 10.1%
Wistia 1%
Twitch 0.7%
Rutube 0.4%
Brightcove 0.4%
JWX 0.3%
Dailymotion 0.3%
Vidyard 0.2%
VK Video 0.1%
Cloudflare Stream 0.1%
Loom 0.1%
Bilibili 0.09%
Rumble 0.08%

You can also drill down by country:

🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Vimeo is #2 in the United States ^(-1)
Rutube is #2 in Russia ^(-4)
Bilibili is #3 in China ^(-11)
Naver TV is #3 in Korea ^(-16)
Twitch is #4 in Germany ^(-1)
Dailymotion is #4 in France ^(-5)
Niconico is #4 in Japan ^(-16)
JWX is #5 in the United Kingdom ^(-3)

✨ Best Video Platforms

Below is a more detailed list of the top 25 of the 34 video platforms we detect, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	91.4%
2	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos that combines content creation, recommendation-driven discovery, and social interaction in a mobile-first interface. Free	14.2%
3	Vimeo New York, United States A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content. Free$20+/month	10.1%
4	Wistia Cambridge, Massachusetts, United States A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows. Free$99+/month	1%
5	Twitch Seattle, Washington, United States A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams. Free$11.99/month	0.7%
6	Rutube Moscow, Russia A Russian video hosting platform positioned as a local alternative and functional clone of YouTube for publishing and watching user-generated video content. Free399 RUB/month	0.4%
7	Brightcove Boston, Massachusetts, United States A cloud-based online video platform designed for enterprises to manage, deliver, and monetize live and on-demand video across multiple devices. $199+/month	0.4%
8	JWX New York, United States A video streaming platform and hosting service that enables publishers to deliver and monetize live and on-demand video across web, mobile, and OTT environments. $$$	0.3%
9	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.3%
10	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.2%
11	VK Video Moscow, Russia A video platform that is part of the ecosystem of the Russian social network VK. Free	0.1%
12	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that provides a unified API to upload, encode, store, and deliver video across Cloudflare global network. $5+/month	0.1%
13	Loom Sydney, Australia A screen recording and video messaging platform that enables users to capture their screen, camera, and audio and share videos instantly through links or embeds. Free$15+/user/month	0.1%
14	Bilibili Shanghai, China A Chinese video sharing and livestreaming platform originally focused on anime, comics, and gaming that has expanded into a broader entertainment and community ecosystem. Free$4.99/month	0.09%
15	Rumble Toronto, Ontario, Canada A video sharing platform positioned as an alternative to mainstream platforms, with a strong focus on creator monetization and a free-speech stance. Free$9.99/month	0.08%
16	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.06%
17	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.05%
18	Connatix New York, United States A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions. $$$	0.04%
19	Naver TV Seongnam, Korea A South Korean video streaming and sharing platform that lets users watch, upload, and distribute both on-demand and live video content, primarily aimed at Korean-language audiences. Free4,900 KRW/month	0.04%
20	Niconico Tokyo, Japan A Japanese online video sharing service. Free790 JPY+/month	0.04%
21	BitChute Sheridan, Wyoming, United States An alt-tech video hosting service that describes itself as offering freedom of speech. Free$9.99/month	0.03%
22	Streamable Wilmington, Delaware, United States A video hosting and sharing platform that allows free uploading without an account and offers easy video editing tools and password-protected videos. Free$12.99+/month	0.02%
23	SproutVideo New York, United States A business-focused video hosting platform that offers VOD and live streaming, along with support for password protection, dynamic watermarks, in-player calls-to-action, and lead capture tools. $10+/month	0.02%
24	Panopto Pittsburgh, Pennsylvania, United States A comprehensive video platform designed specifically for education. $7,500+/year	0.02%
25	Uscreen North Bethesda, Maryland, United States An all-in-one membership platform designed for video creators to host, distribute, and monetize video content through subscriptions and on-demand access. $49+/month	0.02%

👉 See Also

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,511,995 websites.
We currently track the presence of 34 video platforms across the web.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.