⚡ Video-Focused Social Media Platforms

Video-focused social media platforms are networks centered on creating, sharing, and discovering short-form video content.

They typically feature in-app recording and editing tools, algorithmic content feeds, and engagement mechanisms such as likes, comments, and shares.

Statistics based on 3.8M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading video-focused social media platforms in 2026, based on market share.

The most popular is Instagram, which dominates the market with an overwhelming 62.3% share.
It is followed by TikTok with 8.7% and Snapchat with 0.2%.

Instagram 62.3%
TikTok 8.7%
Snapchat 0.2%
Xiaohongshu 0.06%
Douyin 0.009%
Pixelfed 0.006%
Kuaishou 0.002%
Vero 0.002%

✨ Best Video-Focused Social Media Platforms

Below is a more detailed list of 8 video-focused social media platforms we detect, ranked by their market share.

Available filters: Bookish Decentralized Photo Video

Rank	Name	Market share
1	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	62.3%
2	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos that combines content creation, recommendation-driven discovery, and social interaction in a mobile-first interface. Free	8.7%
3	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.2%
4	Xiaohongshu Shanghai, China A Chinese social media platform focused on user-generated content where users share personal reviews, daily life experiences, and visual guides through photos and short videos. Free	0.06%
5	Douyin Haidian, Beijing, China A short video platform, essentially the Chinese version of TikTok. Free	0.009%
6	Pixelfed A decentralized social network service for photo sharing powered by Pixelfed open-source software. Free	0.006%
7	Kuaishou Beijing, China A Chinese short-video social media platform focused on user-generated content where users share daily life moments, comedy skits, and live streams. Free	0.002%
8	Vero New York, United States A social media platform with no ads and no data mining. Free	0.002%

👉 See Also

⚡Video platforms

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,816,780 websites.
We currently track the presence of 88 social media platforms across the web.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.