⚡ Video-Focused Social Media Platforms

Video-focused social media platforms are networks centered on creating, sharing, and discovering short-form video content.

They typically feature in-app recording and editing tools, algorithmic content feeds, and engagement mechanisms such as likes, comments, and shares.

Statistics based on 3.4M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading video-focused social media platforms in 2026, based on market share.

The most popular is Instagram, which dominates the market with an overwhelming 59.1% share.
It is followed by TikTok with 7.3% and Snapchat with 0.2%.

Instagram 59.1%
TikTok 7.3%
Snapchat 0.2%
Douyin 0.009%
Pixelfed 0.006%
Kuaishou 0.003%
Vero 0.003%

🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Instagram is #1 in Brazil ^(-1)
TikTok is #5 in the United Kingdom ^(-1)
Snapchat is #7 in Saudi Arabia ^(-24)

✨ Best Video-Focused Social Media Platforms

Below is a more detailed list of 7 video-focused social media platforms we detect, ranked by their market share.

Available filters: Bookish Decentralized Photo Video

Rank	Name	Market share
1	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	59.1%
2	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	7.3%
3	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.2%
4	Douyin Haidian, Beijing, China A short video platform, essentially the Chinese version of TikTok. Free	0.009%
5	Pixelfed A decentralized social network service for photo sharing powered by Pixelfed open-source software. Free	0.006%
6	Kuaishou Beijing, China A Chinese short-video social media platform. Free	0.003%
7	Vero New York, United States A social media platform with no ads and no data mining. Free	0.003%

👉 See Also

⚡Video platforms

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,406,701 websites.
We currently track the presence of 87 social media platforms across the web.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.