Xiaohongshu
Xiaohongshu, known in English as RedNote, is a Chinese social media platform focused on user-generated content where users share personal reviews, daily life experiences, and visual guides through photos and short videos.
It operates as China's equivalent to 
Instagram and 
Pinterest, serving as a community where people search for authentic lifestyle advice and recommendations.
According to our data, Xiaohongshu ranks 41th among the social media platforms we track.
It has 0.06% of the social media market share and is detected on 0.03% of all websites.
It is especially popular in China, appearing on 0.5% of all websites in the country.
- 🏠 Website
- 🔗 Links
Wikipedia💸 Pricing
Xiaohongshu is available for free.
📊 Rankings and Market Share
- Social Media
- Rank: 41
- Market share: 0.06%
🏆 Xiaohongshu Awards
- ⭐ 9th most popular in Malaysia in the Social Media category.
- 🔥 11st most popular in Hong Kong in the Social Media category.
- 🔥 11st most popular in Singapore in the Social Media category.
- 🔥 12nd most popular in China in the Social Media category.
- ⬆️ 23rd most popular in Japan in the Social Media category.
- ⬆️ 36th most popular in the United Kingdom in the Social Media category.
⚡ Sites Using Xiaohongshu
We have data on 1,415 websites that use the Xiaohongshu social media platform. Here is a list of some of the top ranked ones.
The highest rated site using Xiaohongshu is deepseek.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #1,183 | China | Chinese | |
| 2 | #4,173 | China | Chinese | |
| 3 | #5,795 | United Kingdom | English | |
| 4 | #6,794 | United Kingdom | English | |
| 5 | #6,963 | Hong Kong | Chinese | |
| 6 | #7,270 | United States | English | |
| 7 | #7,900 | Australia | English | |
| 8 | #8,524 | Hong Kong | English | |
| 9 | #10,937 | New Zealand | English | |
| 10 | #12,989 | Malaysia | English | |
| 11 | #13,203 | United Kingdom | British English | |
| 12 | #13,577 | Hong Kong | English | |
| 13 | #13,601 | United Kingdom | English | |
| 14 | #13,743 | United Kingdom | American English | |
| 15 | #14,040 | Australia | Australian English | |
| 16 | #16,358 | English | ||
| 17 | #17,350 | Japan | Japanese | |
| 18 | #17,837 | Singapore | English | |
| 19 | #19,888 | Hong Kong | English | |
| 20 | #20,030 | Macao | American English |
📈 Usage Statistics
Most of the sites that use Xiaohongshu:
- are located in China
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Xiaohongshu are from China, Hong Kong, and Malaysia.
- China 32.3%
- Hong Kong 14.9%
- Malaysia 11.2%
- Singapore 7.9%
- Japan 6%
- United States 4.3%
- United Kingdom 4%
- Australia 3.6%
- Taiwan 2.7%
- Other 13.1%
Most Xiaohongshu users speak English, Chinese, or Japanese.
- English 52.4%
- Chinese 40.1%
- Japanese 4.7%
- Korean 0.8%
- Italian 0.6%
- German 0.3%
- French 0.3%
- Russian 0.1%
- Spanish 0.1%
- Other 0.6%
The Xiaohongshu social media platform is especially popular on .com and .cn top-level domains.
- .com 49.3%
- .cn 8.4%
- .com.my 4.1%
- .com.cn 4%
- .com.hk 3.9%
- .edu.hk 3%
- .com.sg 2.7%
- .com.au 1.9%
- .net 1.8%
- Other 20.9%
The primary market segments for websites utilizing Xiaohongshu include business, education and reference, and travel.
- Business 19.1%
- Education/Reference 13.2%
- Travel 11%
- Marketing/Merchandising 8.4%
- Online Shopping 7.9%
- Fashion/Beauty 7%
- Internet Services 4.8%
- Entertainment 3.4%
- Real Estate 3.1%
- Other 22.1%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
Where is Xiaohongshu from?
Xiaohongshu is from Shanghai, China.
Can I use Xiaohongshu for free?
Yes, it is a free social media platform.
Which country uses Xiaohongshu the most?
The majority of Xiaohongshu users are from China.
Who uses Xiaohongshu?
According to our data, Xiaohongshu is used on over a thousand sites, including such established ones as deepseek.com,
ssrchat.com, and
bath.ac.uk.
Is Xiaohongshu used on government websites?
Yes, for example, it is used by hkma.gov.hk and
ngv.vic.gov.au.
Do academic institutions use Xiaohongshu?
Yes. The most prominent of these are bath.ac.uk,
sheffield.ac.uk, and
unsw.edu.au. Overall, we know of 42 academic websites in Hong Kong and 2 in the United States that use Xiaohongshu.
How does Xiaohongshu compare to its competitors?
Xiaohongshu is a moderately popular social media platform, ranking ahead of 47 other social media platforms we track.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.