Xiaohongshu
Xiaohongshu, known in English as RedNote, is a Chinese social media platform focused on user-generated content where users share personal reviews, daily life experiences, and visual guides through photos and short videos.
It operates as China's equivalent to 
Instagram and 
Pinterest, serving as a community where people search for authentic lifestyle advice and recommendations.
- 🏠 Website
- 🔗 Links
Wikipedia💸 Pricing
Xiaohongshu is available for free.
⚡ Sites Using Xiaohongshu
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #3,638 | United Kingdom | English | |
| 2 | #6,267 | United Kingdom | English | |
| 3 | #7,683 | Hong Kong | English | |
| 4 | #11,722 | Italy | Italian | |
| 5 | #12,074 | United Kingdom | English | |
| 6 | #17,073 | English | ||
| 7 | #28,308 | Malaysia | English | |
| 8 | #36,796 | Australia | Australian English | |
| 9 | #49,500 | Singapore | English | |
| 10 | #50,882 | Japan | Japanese | |
| 11 | #53,772 | Singapore | Chinese | |
| 12 | #58,927 | China | Chinese | |
| 13 | #62,429 | China | Chinese | |
| 14 | #71,491 | France | French | |
| 15 | #74,267 | China | Chinese | |
| 16 | #82,537 | Hong Kong | English | |
| 17 | #93,396 | Malaysia | English | |
| 18 | #101,888 | China | Chinese | |
| 19 | #110,798 | Hong Kong | English | |
| 20 |  meiqia.com |
#111,903 | China | English |
📈 Usage Statistics
Most of the sites that use Xiaohongshu:
- are located in China
- have content in Chinese
- use the .com domain extension
- fall into the Business category.
Most of the sites using Xiaohongshu are from China, Hong Kong, and Japan.
- China 41.5%
- Hong Kong 12.3%
- Japan 6.9%
- Singapore 6.9%
- Malaysia 5.1%
- United Kingdom 3.6%
- Italy 3.2%
- Taiwan 3.2%
- United States 3.2%
- Other 14.1%
Most Xiaohongshu users speak Chinese, English, or Japanese.
- Chinese 47.3%
- English 42.9%
- Japanese 5.8%
- Italian 1.7%
- German 0.7%
- Russian 0.3%
- Spanish 0.3%
- French 0.3%
- Korean 0.3%
- Other 0.4%
The Xiaohongshu social media platform is especially popular on .com, .cn, and .com.cn top-level domains.
- .com 52.2%
- .cn 8.5%
- .com.cn 5.4%
- .edu.hk 3.1%
- .com.hk 2.7%
- .net 2%
- .jp 2%
- .com.my 1.7%
- .com.sg 1.7%
- Other 20.7%
The primary market segments for websites utilizing Xiaohongshu include business, education and reference, and marketing and merchandising.
- Business 22.7%
- Education/Reference 14.8%
- Marketing/Merchandising 10.2%
- Travel 9.1%
- Fashion/Beauty 9.1%
- Internet Services 3.4%
- Entertainment 3.4%
- Games 3.4%
- Technical/Business Forums 3.4%
- Other 20.5%
🕵️ Similar Technologies
These are some of the best Xiaohongshu alternatives.
🆚 Compare Alternatives
Compare Xiaohongshu to…
- 🕵️ Similar platforms
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
💬 Frequently Asked Questions
Where is Xiaohongshu's headquarters?
Xiaohongshu is located in Shanghai, China.
Can I use Xiaohongshu for free?
Yes, it is a free social media platform.
Which country uses Xiaohongshu the most?
The majority of Xiaohongshu users are from China.
Who uses Xiaohongshu?
According to our data, Xiaohongshu is used on hundreds of sites, including such established ones as gla.ac.uk,
bath.ac.uk, and
cuhk.edu.hk.
Is Xiaohongshu used on government websites?
Yes, for example, it is used by ngv.vic.gov.au and
hkma.gov.hk.
Do academic institutions use Xiaohongshu?
Yes. The most prominent of these are gla.ac.uk,
bath.ac.uk, and
cuhk.edu.hk. Overall, we know of 9 academic websites in Hong Kong that use Xiaohongshu.
How does Xiaohongshu compare to its competitors?
Xiaohongshu is a moderately popular social media platform, ranking ahead of 30 other social media platforms we track.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.