⚡ Social Media Platforms in Japan

Social media is online platforms where people can create and share content, connect with others through likes, comments, and messages, and build social communities.

Japan is an East Asian country with a population of around 125 million people.

According to our data, social media platforms are detected on 52.7% of websites from Japan.

Statistics based on 201K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Japan in 2026, based on market share.

The most popular is X with an impressive share of 62%, followed by Instagram with 59.7% and Facebook with 54.7%.

X 62%
Instagram 59.7%
Facebook 54.7%
Line 20.2%
TikTok 5.3%
LinkedIn 2%
Threads 0.6%
Tumblr 0.5%
Pinterest 0.4%
Bluesky 0.4%
Weibo 0.2%
SoundCloud 0.2%
Discord 0.2%
Flickr 0.2%
Steam 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. X ^(-2)
4. Line ^(-6)
7. Threads ^(-9)
8. Tumblr ^(-10)
10. Bluesky ^(-1)
11. Weibo ^(-20)
12. SoundCloud ^(-3)
15. Steam ^(-19)
17. Pixiv ^(-47)
18. Linktree ^(-8)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 70 social media platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	62%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	59.7%
3	Facebook Menlo Park, California, United States A popular social media platform owned by Meta. Free	54.7%
4	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	20.2%
5	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos that combines content creation, recommendation-driven discovery, and social interaction in a mobile-first interface. Free	5.3%
6	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	2%
7	Threads Menlo Park, California, United States A microblogging and social media platform from Meta designed for sharing text updates and participating in public conversations. Free	0.6%
8	Tumblr San Francisco, California, United States A blogging and social networking platform that allows users to publish multimedia posts, interact with others, and host blogs on custom domains. Free$6.99/month	0.5%
9	Pinterest San Francisco, California, United States A visual discovery and social media platform for sharing and organizing images and videos using Pins, which are visual bookmarks linked to external content and grouped into themed boards. Free	0.4%
10	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.4%
11	Weibo Beijing, China A Chinese microblogging and social networking platform focused on short-form posting, media sharing, livestreaming, and public discussions. Free	0.2%
12	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.2%
13	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.2%
14	Flickr Mountain View, California, United States A photo-sharing social network and image hosting service with free storage for up to 1,000 photos. Free$11/month	0.2%
15	Steam Bellevue, Washington, United States A digital distribution platform and online storefront developed by Valve Corporation for purchasing and downloading video games and software. $100	0.2%
16	WhatsApp Menlo Park, California, United States A cross-platform instant messaging and Voice over IP service owned by Meta that enables private messaging, media sharing, and internet-based voice and video communication. Free$$$	0.2%
17	Pixiv Tokyo, Japan A Japanese online art community where artists share and discover illustrations, manga, novels, and animation-inspired artwork, with a strong focus on anime, game, and fan art culture. Free$4.15/month	0.2%
18	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.2%
19	Hatena Bookmark Kyoto, Japan The most popular social bookmarking service in Japan. Free	0.1%
20	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	0.1%
21	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open-source software. Free	0.09%
22	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	0.08%
23	Xiaohongshu Shanghai, China A Chinese social media platform focused on user-generated content where users share personal reviews, daily life experiences, and visual guides through photos and short videos. Free	0.07%
24	SlideShare San Francisco, California, United States A content-sharing platform for publishing and discovering presentations, infographics, documents, and professional knowledge resources online. Free$9.99/month	0.07%
25	Naver Blog Seongnam, Korea A free blogging platform operated by the South Korean company Naver. Free	0.06%

👉 See Also

🌎 Social Media in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 201,036 websites from Japan.
We currently track the presence of 88 social media platforms across the web.
Of these, 70 were detected on websites from Japan.
Statistics were last calculated on September 17, 2026.
For more details, see our methodology and disclaimer.