🆚 WhatsApp vs. Xiaohongshu
- 📈 WhatsApp is much more popular than Xiaohongshu.
- 🌎 WhatsApp is more popular in Brazil, India, and Russia.
- 🌍 Xiaohongshu is more popular in Macao.
WhatsApp
XiaohongshuType
About
WhatsApp is a cross-platform instant messaging and Voice over IP (VoIP) service owned by Meta that enables private messaging, media sharing, and internet-based voice and video communication.
It allows users to send text and voice messages, share photos, videos, documents, and locations, and make voice and video calls including group calls. It also supports end-to-end encryption and provides a Business API for large-scale messaging and automation.
Xiaohongshu, known in English as RedNote, is a Chinese social media platform focused on user-generated content where users share personal reviews, daily life experiences, and visual guides through photos and short videos.
It operates as China's equivalent to 
Instagram and 
Pinterest, serving as a community where people search for authentic lifestyle advice and recommendations.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Brazil in the Instant Messaging category.
- 🥇 Most popular in India in the Instant Messaging category.
- 🥇 Most popular in Spain in the Instant Messaging category.
- 🥇 Most popular in Italy in the Instant Messaging category.
- 🥇 Most popular in Turkey in the Instant Messaging category.
- ⭐ 9th most popular in Malaysia in the Social Media category.
- 🔥 11st most popular in Hong Kong in the Social Media category.
- 🔥 11st most popular in Singapore in the Social Media category.
- 🔥 12nd most popular in China in the Social Media category.
- ⬆️ 23rd most popular in Japan in the Social Media category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Meta company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,823,966 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.