⚡ Social Media Platforms in Hong Kong

Social media is online platforms where people can create and share content, connect with others through likes, comments, and messages, and build social communities.

Hong Kong is an East Asian special administrative region of China with a population of around 7.5 million people.

According to our data, social media platforms are detected on 41.7% of websites from Hong Kong.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Hong Kong in 2026, based on market share.

The most popular is Facebook with an impressive share of 67.7%, followed by Instagram with 50.6% and X with 20.8%.

Facebook 67.7%
Instagram 50.6%
X 20.8%
LinkedIn 19.7%
WhatsApp 16.8%
WeChat 15.8%
QQ 6.8%
Pinterest 6%
Weibo 5.1%
TikTok 5%
Xiaohongshu 2.8%
Telegram 1.9%
Threads 1.2%
Discord 1.1%
Line 0.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in Hong Kong than worldwide.
Differences between global and country rankings are shown in parentheses.

5. WhatsApp ^(-1)
6. WeChat ^(-11)
7. QQ ^(-23)
9. Weibo ^(-22)
11. Xiaohongshu ^(-29)
13. Threads ^(-3)
16. Reddit ^(-3)
18. Linktree ^(-8)
20. Douban ^(-29)
23. Medium ^(-6)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 58 social media platforms used on sites from Hong Kong, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A popular social media platform owned by Meta. Free	67.7%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	50.6%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	20.8%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	19.7%
5	WhatsApp Menlo Park, California, United States A cross-platform instant messaging and Voice over IP service owned by Meta that enables private messaging, media sharing, and internet-based voice and video communication. Free$$$	16.8%
6	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	15.8%
7	QQ Shenzhen, China A Chinese instant messaging software platform. Free	6.8%
8	Pinterest San Francisco, California, United States A visual discovery and social media platform for sharing and organizing images and videos using Pins, which are visual bookmarks linked to external content and grouped into themed boards. Free	6%
9	Weibo Beijing, China A Chinese microblogging and social networking platform focused on short-form posting, media sharing, livestreaming, and public discussions. Free	5.1%
10	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos that combines content creation, recommendation-driven discovery, and social interaction in a mobile-first interface. Free	5%
11	Xiaohongshu Shanghai, China A Chinese social media platform focused on user-generated content where users share personal reviews, daily life experiences, and visual guides through photos and short videos. Free	2.8%
12	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.9%
13	Threads Menlo Park, California, United States A microblogging and social media platform from Meta designed for sharing text updates and participating in public conversations. Free	1.2%
14	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	1.1%
15	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	0.8%
16	Reddit San Francisco, California, United States A social news aggregation, discussion forum, and social networking platform where content is submitted, discussed, and ranked by community voting from registered members known as "redditors". Free$5.99/month	0.5%
17	Flickr Mountain View, California, United States A photo-sharing social network and image hosting service with free storage for up to 1,000 photos. Free$11/month	0.5%
18	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.4%
19	Tumblr San Francisco, California, United States A blogging and social networking platform that allows users to publish multimedia posts, interact with others, and host blogs on custom domains. Free$6.99/month	0.4%
20	Douban Beijing, China A Chinese social networking site and media database for books, movies, music, and local events. Free	0.4%
21	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.3%
22	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.2%
23	Medium San Francisco, California, United States An online publishing platform that allows writers to share articles, stories, and ideas with a built-in audience and content discovery system. $5+/month	0.2%
24	Behance San Jose, California, United States A creative portfolio and social networking platform owned by Adobe that allows designers, illustrators, photographers, and other artists to publish and discover creative work. Free$9.99+/month	0.2%
25	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.2%

👉 See Also

🌎 Social Media in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,342 websites from Hong Kong.
We currently track the presence of 88 social media platforms across the web.
Of these, 58 were detected on websites from Hong Kong.
Statistics were last calculated on September 17, 2026.
For more details, see our methodology and disclaimer.