🆚 Douyin vs. Xiaohongshu
Statistics for Xiaohongshu are still being collected and do not yet reflect its full market share.
XiaohongshuType
Social media platform
Social media platform
About
Douyin is a short video platform, essentially the Chinese version of 
TikTok.
Xiaohongshu, known in English as RedNote, is a Chinese social media platform focused on user-generated content where users share personal reviews, daily life experiences, and visual guides through photos and short videos.
It operates as China's equivalent to 
Instagram and 
Pinterest, serving as a community where people search for authentic lifestyle advice and recommendations.
Headquarters
Haidian, Beijing, China
Shanghai, China
Pricing
Free ✔️
Free ✔️
Categories
Popularity
Determined by the number of sites using each technology.
Total websites
Market share
Social Media
Popularity by country
Determined by the number of sites detected from each country.
China
Hong Kong
Singapore
Japan
Malaysia
United States
United Kingdom
Taiwan
Italy
Canada
Awards
- ⭐ 5th most popular in China in the Video Platforms category.
- 🔥 14th most popular in China in the Social Media category.
- 🔥 15th most popular in China in the Social Media category.
Popularity by domain category
Determined by the number of sites in each category.
Education/Reference
Business
Marketing/Merchandising
Fashion/Beauty
Travel
Entertainment
Games
Technical/Business Forums
Real Estate
Internet Services
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
ByteDance company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites. However, data for Xiaohongshu is still being collected and reflects a smaller subset of sites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.