🆚 Douyin vs. Xiaohongshu
Xiaohongshu is much more popular than Douyin.- Xiaohongshu is more popular in all countries.
Douyin is particularly popular in China.
Statistics based on 4M+ analyzed websites. About this data
Type
Social media platform
Social media platform
About
Douyin is a short video platform, essentially the Chinese version of TikTok.
Xiaohongshu, known in English as RedNote, is a Chinese social media platform focused on user-generated content where users share personal reviews, daily life experiences, and visual guides through photos and short videos.
It operates as China's equivalent to 
Instagram and 
Pinterest, serving as a community where people search for authentic lifestyle advice and recommendations.
Headquarters
Haidian, Beijing, China
Shanghai, China
Pricing
Free ✔️
Free ✔️
Categories
Popularity
Determined by the number of sites using each technology.
The Xiaohongshu social media platform is 6 times more popular than Douyin.
Total websites
Market share
Social Media
Popularity by country
Determined by the number of sites detected from each country.
Xiaohongshu is more popular than Douyin in all countries.
China
Hong Kong
Malaysia
Singapore
Japan
United States
United Kingdom
Australia
Taiwan
Italy
Awards
- ⭐ 5th most popular in China in the Video Platforms category.
- 🔥 16th most popular in China in the Social Media category.
- ⭐ 9th most popular in Malaysia in the Social Media category.
- 🔥 11st most popular in Hong Kong in the Social Media category.
- 🔥 11st most popular in Singapore in the Social Media category.
- 🔥 12nd most popular in China in the Social Media category.
- ⬆️ 23rd most popular in Japan in the Social Media category.
Popularity by domain category
Determined by the number of sites in each category.
Xiaohongshu is more popular than Douyin in all market segments.
Business
Education/Reference
Travel
Marketing/Merchandising
Online Shopping
Fashion/Beauty
Internet Services
Entertainment
Real Estate
Blogs/Wiki
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
ByteDance company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.