🆚 Pinterest vs. Xiaohongshu
- 📈 Pinterest is much more popular than Xiaohongshu.
- 🌎 Pinterest is more popular in the United States, the United Kingdom, and Vietnam.
- 🌍 Xiaohongshu is more popular in Macao.
XiaohongshuType
About
Pinterest is a visual discovery and social media platform for sharing and organizing images and videos using Pins, which are visual bookmarks linked to external content and grouped into themed boards.
It hosts billions of Pins and supports visual search with camera-based discovery, collaborative and private boards with sections, and built-in messaging.
Xiaohongshu, known in English as RedNote, is a Chinese social media platform focused on user-generated content where users share personal reviews, daily life experiences, and visual guides through photos and short videos.
It operates as China's equivalent to 
Instagram and 
Pinterest, serving as a community where people search for authentic lifestyle advice and recommendations.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 5th most popular in the United States in the Social Media category.
- ⭐ 5th most popular in Vietnam in the Social Media category.
- ⭐ 6th most popular in the United Kingdom in the Social Media category.
- ⭐ 6th most popular in Canada in the Social Media category.
- ⭐ 6th most popular in India in the Social Media category.
- ⭐ 9th most popular in Malaysia in the Social Media category.
- 🔥 11st most popular in Hong Kong in the Social Media category.
- 🔥 11st most popular in Singapore in the Social Media category.
- 🔥 12nd most popular in China in the Social Media category.
- ⬆️ 23rd most popular in Japan in the Social Media category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,823,966 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.