Wistia
Wistia is a video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows.
It provides ad-free video hosting with a customizable player, built-in recording and editing tools, and automated transcripts and captions.
On paid plans, the platform offers marketing features such as lead capture forms and calls-to-action embedded in videos, live chats, Q&A, and polls, detailed analytics with viewer-level tracking and heatmaps, and integrations with 
Google Analytics, 
HubSpot, and 
Marketo.
According to our data, Wistia is the 4th most popular video platform on the web.
It has 1% of the video platform market share and is detected on 0.3% of all websites.
It is especially popular in the United States, where it appears on 0.5% of all websites, and in Australia, where it appears on 0.4%.
- 🏠 Website
💸 Pricing
Wistia is available in both free and paid versions.
(250 GB) $99/month
(1TB) Custom
(CRM integrations) $313/month
(live webinar hosting, AI clip creation) $438/month
📊 Rankings and Market Share
- Video Platforms
- Rank: 4
- Market share: 1%
🏆 Wistia Awards
- ⭐ 4th most popular in the United States in the Video Platforms category.
- ⭐ 4th most popular in the United Kingdom in the Video Platforms category.
- ⭐ 4th most popular in Australia in the Video Platforms category.
- ⭐ 4th most popular in Canada in the Video Platforms category.
- ⭐ 4th most popular in Belgium in the Video Platforms category.
- ⭐ 4th most popular in New Zealand in the Video Platforms category.
⚡ Sites Using Wistia
We have data on 11,272 websites that use the Wistia video platform. Here is a list of some of the top ranked ones.
The highest rated site using Wistia is 
x.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | x.com |
#17 | United States | English |
| 2 | #43 | United States | English | |
| 3 |  zoho.com |
#191 | India | English |
| 4 | #400 | United States | American English | |
| 5 |  webflow.com |
#553 | United States | English |
| 6 |  freshworks.com |
#989 | United States | American English |
| 7 | #991 | United States | English | |
| 8 |  appsflyer.com |
#1,019 | United States | American English |
| 9 | #1,048 | United States | English | |
| 10 |  granicus.com |
#1,147 | United States | English |
| 11 |  intercom.com |
#1,265 | United States | American English |
| 12 | #1,297 | American English | ||
| 13 | #1,445 | Canada | English | |
| 14 |  bonterratech.com |
#1,547 | United States | American English |
| 15 |  typeform.com |
#1,790 | Spain | English |
| 16 |  smartrecruiters.com |
#1,934 | Germany | American English |
| 17 | #1,953 | American English | ||
| 18 | #2,111 | Canada | American English | |
| 19 | #2,116 | English | ||
| 20 | #2,170 | United States | English |
📈 Usage Statistics
Most of the sites that use Wistia:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Wistia are from the United States, the United Kingdom, and Australia.
- United States 50.7%
- United Kingdom 9%
- Australia 5%
- Germany 4.9%
- Canada 3.5%
- France 2.4%
- Netherlands 1.8%
- Belgium 1.5%
- Italy 1.3%
- Other 19.9%
Most Wistia users speak English.
- English 87.1%
- German 2.8%
- Spanish 1.7%
- French 1.5%
- Dutch 1%
- Italian 0.7%
- Portuguese 0.7%
- Japanese 0.6%
- Chinese 0.5%
- Other 3.4%
The Wistia video platform is especially popular on .com top-level domains.
- .com 68.2%
- .org 4.3%
- .io 2.4%
- .co.uk 2.2%
- .com.au 2%
- .de 1.8%
- .co 1.3%
- .net 1.3%
- .ca 1%
- Other 15.5%
The primary market segments for websites utilizing Wistia include business, marketing and merchandising, and software and hardware.
- Business 34.8%
- Marketing/Merchandising 10.2%
- Software/Hardware 8.5%
- Internet Services 7.4%
- Education/Reference 5.8%
- Health 4.9%
- Finance/Banking 4.1%
- Online Shopping 3.8%
- Blogs/Wiki 2.6%
- Other 17.9%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
Where is Wistia from?
Wistia is from Cambridge, Massachusetts, United States.
Can I use Wistia for free?
Yes, there is a free version with limited functionality.
What is the price of Wistia?
Wistia is priced from $99 per month for the Business plan.
Is there a free trial available?
Yes, you can try Wistia for free for 14 days and evaluate whether it fits your needs.
Which country uses Wistia the most?
The majority of Wistia users are from the United States.
Who uses Wistia?
According to our data, Wistia is used on thousands of sites, including such established ones as x.com, instructure.com, and
zoho.com.
Is Wistia used on government websites?
In total, we found Wistia on 7 government sites in the United States.
Do academic institutions use Wistia?
Yes. Overall, we know of 31 academic websites in the United States that use Wistia.
How does Wistia stack up against the competition?
What are the alternatives to Wistia?
Alternatives and possible competitors to Wistia may include 
Brightcove, 
JWX, and 
Vidyard.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.