⚡ Video Platforms in Australia

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

Australia is an Oceanian country with a population of over 27 million people.

According to our research, video platforms are detected on 29.7% of websites from Australia.

Statistics based on 76K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top video platforms in Australia in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 88.4% share.
It is followed by Vimeo with 14.6% and TikTok with 13.1%.

YouTube 88.4%
Vimeo 14.6%
TikTok 13.1%
Wistia 1.4%
Brightcove 0.5%
JWX 0.4%
Twitch 0.3%
Vidyard 0.2%
Cloudflare Stream 0.2%
Loom 0.1%
Dailymotion 0.1%
Kaltura 0.05%
Panopto 0.04%
Rumble 0.03%
SproutVideo 0.03%

🚀 Highlights

Here is a list of the top platforms that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Vimeo ^(-1)
5. Brightcove ^(-2)
6. JWX ^(-2)
8. Vidyard ^(-2)
9. Cloudflare Stream ^(-3)
10. Loom ^(-3)
12. Kaltura ^(-4)
13. Panopto ^(-11)
14. Rumble ^(-1)
15. SproutVideo ^(-8)

✨ Best Video Platforms

Below is a more detailed list of 24 video platforms used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	88.4%
2	Vimeo New York, United States A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content. Free$20+/month	14.6%
3	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos that combines content creation, recommendation-driven discovery, and social interaction in a mobile-first interface. Free	13.1%
4	Wistia Cambridge, Massachusetts, United States A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows. Free$99+/month	1.4%
5	Brightcove Boston, Massachusetts, United States A cloud-based online video platform designed for enterprises to manage, deliver, and monetize live and on-demand video across multiple devices. $199+/month	0.5%
6	JWX New York, United States A video streaming platform and hosting service that enables publishers to deliver and monetize live and on-demand video across web, mobile, and OTT environments. $$$	0.4%
7	Twitch Seattle, Washington, United States A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams. Free$11.99/month	0.3%
8	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.2%
9	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that provides a unified API to upload, encode, store, and deliver video across Cloudflare global network. $5+/month	0.2%
10	Loom Sydney, Australia A screen recording and video messaging platform that enables users to capture their screen, camera, and audio and share videos instantly through links or embeds. Free$15+/user/month	0.1%
11	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.1%
12	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.05%
13	Panopto Pittsburgh, Pennsylvania, United States A comprehensive video platform designed specifically for education. $7,500+/year	0.04%
14	Rumble Toronto, Ontario, Canada A video sharing platform positioned as an alternative to mainstream platforms, with a strong focus on creator monetization and a free-speech stance. Free$9.99/month	0.03%
15	SproutVideo New York, United States A business-focused video hosting platform that offers VOD and live streaming, along with support for password protection, dynamic watermarks, in-player calls-to-action, and lead capture tools. $10+/month	0.03%
16	BitChute Sheridan, Wyoming, United States An alt-tech video hosting service that describes itself as offering freedom of speech. Free$9.99/month	0.03%
17	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.02%
18	Uscreen North Bethesda, Maryland, United States An all-in-one membership platform designed for video creators to host, distribute, and monetize video content through subscriptions and on-demand access. $49+/month	0.02%
19	Streamable Wilmington, Delaware, United States A video hosting and sharing platform that allows free uploading without an account and offers easy video editing tools and password-protected videos. Free$12.99+/month	0.01%
20	Bilibili Shanghai, China A Chinese video sharing and livestreaming platform originally focused on anime, comics, and gaming that has expanded into a broader entertainment and community ecosystem. Free$4.99/month	0.009%
21	Dacast San Francisco, California, United States A cloud-based live streaming platform offering simulcasting, video hosting, multi-CDN delivery, monetization tools, and advanced analytics. $39+/month	0.009%
22	Kick Melbourne, Victoria, Australia A live streaming platform with a focus on gamers. Free	0.009%
23	FC2 Video Las Vegas, Nevada, United States A free video sharing service from Japan. Free	0.004%
24	Connatix New York, United States A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions. $$$	0.004%

👉 See Also

🌎 Video Platforms in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 76,466 websites from Australia.
We currently track the presence of 34 video platforms across the web.
Of these, 24 were detected on websites from Australia.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.