⚡ Video Platforms in the United Kingdom

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, video platforms are detected on 30.1% of websites from the United Kingdom.

Statistics based on 165K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top video platforms in the United Kingdom in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 87.1% share.
It is followed by TikTok with 17% and Vimeo with 16.7%.

YouTube 87.1%
TikTok 17%
Vimeo 16.7%
Wistia 1.2%
JWX 0.6%
Twitch 0.6%
Brightcove 0.5%
Vidyard 0.2%
Dailymotion 0.2%
Cloudflare Stream 0.1%
Kaltura 0.1%
Loom 0.09%
SproutVideo 0.09%
Rumble 0.06%
Streamable 0.05%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

5. JWX ^(-3)
8. Vidyard ^(-2)
10. Cloudflare Stream ^(-2)
11. Kaltura ^(-5)
12. Loom ^(-1)
13. SproutVideo ^(-10)
14. Rumble ^(-1)
15. Streamable ^(-7)
16. Odysee ^(-1)
17. Connatix ^(-1)

✨ Best Video Platforms

Below is a more detailed list of the top 25 of the 28 video platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	87.1%
2	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	17%
3	Vimeo New York, United States A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content. Free$20+/month	16.7%
4	Wistia Cambridge, Massachusetts, United States A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows. Free$99+/month	1.2%
5	JWX New York, United States A video streaming platform and hosting service that enables publishers to deliver and monetize live and on-demand video across web, mobile, and OTT environments. $$$	0.6%
6	Twitch Seattle, Washington, United States A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams. Free$11.99/month	0.6%
7	Brightcove Boston, Massachusetts, United States A cloud-based online video platform designed for enterprises to manage, deliver, and monetize live and on-demand video across multiple devices. $199+/month	0.5%
8	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.2%
9	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.2%
10	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that provides a unified API to upload, encode, store, and deliver video across Cloudflare global network. $5+/month	0.1%
11	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.1%
12	Loom Sydney, Australia A screen recording and video messaging platform that enables users to capture their screen, camera, and audio and share videos instantly through links or embeds. Free$15+/user/month	0.09%
13	SproutVideo New York, United States A business-focused video hosting platform that offers VOD and live streaming, along with support for password protection, dynamic watermarks, in-player calls-to-action, and lead capture tools. $10+/month	0.09%
14	Rumble Toronto, Ontario, Canada A video sharing platform positioned as an alternative to mainstream platforms, with a strong focus on creator monetization and a free-speech stance. Free$9.99/month	0.06%
15	Streamable Wilmington, Delaware, United States A video hosting and sharing platform that allows free uploading without an account and offers easy video editing tools and password-protected videos. Free$12.99+/month	0.05%
16	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.04%
17	Connatix New York, United States A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions. $$$	0.04%
18	Panopto Pittsburgh, Pennsylvania, United States A comprehensive video platform designed specifically for education. $7,500+/year	0.02%
19	Bilibili Shanghai, China A Chinese video sharing and livestreaming platform originally focused on anime, comics, and gaming that has expanded into a broader entertainment and community ecosystem. Free$4.99/month	0.02%
20	BitChute Sheridan, Wyoming, United States An alt-tech video hosting service that describes itself as offering freedom of speech. Free$9.99/month	0.02%
21	Uscreen North Bethesda, Maryland, United States An all-in-one membership platform designed for video creators to host, distribute, and monetize video content through subscriptions and on-demand access. $49+/month	0.01%
22	Dacast San Francisco, California, United States A cloud-based live streaming platform offering simulcasting, video hosting, multi-CDN delivery, monetization tools, and advanced analytics. $39+/month	0.01%
23	Rutube Moscow, Russia A Russian video hosting platform positioned as a local alternative and functional clone of YouTube for publishing and watching user-generated video content. Free399 RUB/month	0.01%
24	VK Video Moscow, Russia A video platform that is part of the ecosystem of the Russian social network VK. Free	0.006%
25	Kick Melbourne, Victoria, Australia A live streaming platform with a focus on gamers. Free	0.002%

👉 See Also

🌎 Video Platforms in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 165,462 websites from the United Kingdom.
We currently track the presence of 34 video platforms across the web.
Of these, 28 were detected on websites from the United Kingdom.
Statistics were last calculated on May 12, 2026.
For more details, see our methodology and disclaimer.