Google Analytics
Google, Mountain View, California, United StatesGoogle Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with 
Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
According to our data, Google Analytics is the most popular web analytics tool on the web.
It has 69.7% of the web analytics market share and is present on 35% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Urchin
- 🔗 Links
- 👨👩👦👦 Community
Wikipedia
Reddit💸 Pricing
Google Analytics is available in both free and paid versions.
📊 Rankings and Market Share
- Analytics
- Rank: 1
- Market share: 69.7%
🏆 Google Analytics Awards
- 🥇 Most popular in the United States in the Analytics category.
- 🥇 Most popular in Japan in the Analytics category.
- 🥇 Most popular in the United Kingdom in the Analytics category.
- 🥇 Most popular in Spain in the Analytics category.
- 🥇 Most popular in Germany in the Analytics category.
- 🥇 Most popular in France in the Analytics category.
- 🥇 Most popular in Italy in the Analytics category.
- 🥇 Most popular in India in the Analytics category.
- 🥇 Most popular in Australia in the Analytics category.
- 🥇 Most popular in the Netherlands in the Analytics category.
⚡ Sites Using Google Analytics
We have data on 1,337,335 websites that use the Google Analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Google Analytics is 
facebook.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | facebook.com |
#2 | United States | English |
| 2 |  youtube.com |
#4 | United States | English |
| 3 |  instagram.com |
#5 | United States | English |
| 4 |  pinterest.com |
#15 | United States | English |
| 5 |  cloudflare.com |
#20 | United States | English |
| 6 |  spotify.com |
#22 | Sweden | English |
| 7 | #24 | English | ||
| 8 |  flickr.com |
#32 | United States | English |
| 9 |  blogger.com |
#33 | United States | English |
| 10 |  soundcloud.com |
#40 | Germany | English |
| 11 |  paypal.com |
#45 | United States | American English |
| 12 |  discord.com |
#46 | United States | English |
| 13 | #53 | United Kingdom | British English | |
| 14 | blog.google |
#54 | United States | American English |
| 15 | #56 | American English | ||
| 16 | #59 | Netherlands | English | |
| 17 | #74 | Brazil | Brazilian Portuguese | |
| 18 |  gov.uk |
#76 | United Kingdom | English |
| 19 | #80 | Japan | Japanese | |
| 20 |  wordpress.com |
#83 | United States | English |
📈 Usage Statistics
Most of the sites that use Google Analytics:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Google Analytics are from the United States, Japan, and the United Kingdom.
- United States 22.3%
- Japan 8.3%
- United Kingdom 6.5%
- Spain 3.6%
- Germany 3.5%
- France 3.3%
- Italy 3.1%
- India 2.9%
- Australia 2.9%
- Other 43.6%
Most Google Analytics users speak English, Japanese, or Spanish.
- English 54.5%
- Japanese 7.1%
- Spanish 5.2%
- German 3.5%
- French 3.5%
- Portuguese 2.7%
- Russian 2.4%
- Italian 2.4%
- Dutch 2%
- Other 16.7%
The Google Analytics tool is especially popular on .com and .org top-level domains.
- .com 44.8%
- .org 6.6%
- .net 2.8%
- .co.uk 2.4%
- .jp 2.2%
- .de 2.1%
- .it 1.7%
- .com.br 1.6%
- .com.au 1.6%
- Other 34.2%
The primary market segments for websites utilizing Google Analytics include business, marketing and merchandising, and blogs and wiki.
- Business 17.1%
- Marketing/Merchandising 10.4%
- Blogs/Wiki 6.5%
- Education/Reference 6.4%
- Internet Services 4.9%
- Entertainment 4%
- Travel 4%
- Health 3.4%
- General News 3.1%
- Other 40.2%
🔢 Google Analytics Versions
The most popular version of Google Analytics is 4, used by 61.5% of sites where versions were detected.
🕵️ Similar Technologies
These are some of the best Google Analytics alternatives.
🆚 Compare Alternatives
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💬 Frequently Asked Questions
What is the company behind Google Analytics?
Google Analytics is owned by Google LLC, headquartered in Mountain View, California, United States.
Can I use Google Analytics for free?
Yes, there is a free version with limited functionality.
What is the price of Google Analytics?
The pricing for Google Analytics starts at $50,000 per year.
Which country uses Google Analytics the most?
The majority of Google Analytics users are from the United States.
Who uses Google Analytics?
According to our data, Google Analytics is used on millions of sites, including facebook.com, youtube.com, and instagram.com.
Is Google Analytics used on government websites?
Overall, we found Google Analytics on 1,851 government sites in the United States.
Do academic institutions use Google Analytics?
Yes, quite a few! In total, we know of 2,426 academic websites in the United States that use Google Analytics.
How does Google Analytics compare to the competition?
Google Analytics is the most popular web analytics tool on the market, outranking all others.
What are the alternatives to Google Analytics?
Alternatives and possible competitors to Google Analytics may include 
Microsoft Clarity, 
Ahrefs Web Analytics, and 
Hotjar.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,823,966 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.