🆚 Google Analytics vs. HubSpot Analytics
- 📈 Google Analytics is much more popular than HubSpot Analytics.
- 🌍 Google Analytics is more popular in all countries.
Statistics based on 3.5M+ analyzed websites. About this data
Google Analytics
HubSpot AnalyticsType
Web analytics tool
Web analytics tool
About
Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with 
Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.
Headquarters
Mountain View, California, United States
Cambridge, Massachusetts, United States
analytics.google.comPricing
Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit
Google Analytics 360$50,000+/year
Free version ✔️
Marketing Hub
Starter
(1K contacts)$20/seat/month
(1K contacts)$20/seat/month
Professional
(3 seats, 2K contacts)$890/month
(3 seats, 2K contacts)$890/month
Enterprise
(5 seats, 10K contacts)$3,600/month
(5 seats, 10K contacts)$3,600/month
Popularity
Determined by the number of sites using each technology.
The Google Analytics tool is 22 times more popular than HubSpot Analytics.
Total websites
Market share
Analytics
Popularity by country
Determined by the number of sites detected from each country.
Google Analytics is more popular than HubSpot Analytics in all countries.
United States
Japan
United Kingdom
Germany
France
Spain
Italy
Netherlands
Australia
India
Awards
- 🥇 Most popular in the United States in the Analytics category.
- 🥇 Most popular in Japan in the Analytics category.
- 🥇 Most popular in the United Kingdom in the Analytics category.
- 🥇 Most popular in Germany in the Analytics category.
- 🥇 Most popular in France in the Analytics category.
- 🥉 Third most popular in Mongolia in the Analytics category.
- ⭐ 4th most popular in the United States in the Analytics category.
- ⭐ 5th most popular in Finland in the Analytics category.
- ⭐ 5th most popular in New Zealand in the Analytics category.
- ⭐ 5th most popular in Ireland in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Google Analytics is more popular among sites focused on business, blogs and wiki, and education and reference, while HubSpot Analytics is more commonly used on marketing and merchandising, online shopping, and real estate sites.
Business
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Health
General News
Software/Hardware
Non-Profit/Advocacy/NGO
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Microsoft Clarity
Hotjar
Ahrefs Web Analytics🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.