🆚 Google Analytics vs. HubSpot Analytics

📈 Google Analytics is much more popular than HubSpot Analytics.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.8M+ analyzed websites. About this data

Google Analytics

HubSpot Analytics

Type

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

HubSpot Analytics is a marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels.

It uses multiple attribution models, links website interactions such as page views and form submissions to identified CRM contacts, and provides attribution reports that show which sources, content, and interactions generated contacts, deals, and revenue.

Headquarters

Mountain View, California, United States

Cambridge, Massachusetts, United States

Website

analytics.google.com

hubspot.com #289

Pricing

Free version ✔️ 14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360 $50,000+/year

Marketing Hub Free version ✔️ 2 users
Starter
(1K contacts) $10+/seat/month
Professional
(3 seats, 2K contacts) $890/month
Enterprise
(5 seats, 10K contacts) $3,600/month

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 21 times more popular than HubSpot Analytics.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than HubSpot Analytics in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Australia

India

Netherlands

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

⭐ 4th most popular in Finland in the Analytics category.
⭐ 4th most popular in Norway in the Analytics category.
⭐ 5th most popular in the United States in the Analytics category.
⭐ 5th most popular in Australia in the Analytics category.
⭐ 5th most popular in New Zealand in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular among sites focused on business, marketing and merchandising, and education and reference, while HubSpot Analytics is more commonly used on online shopping and real estate sites.

Business

Marketing/Merchandising

Education/Reference

Blogs/Wiki

Internet Services

Travel

Entertainment

Health

General News

Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#15

#20

Name

Rank

#17

#88

#97

#231

#247