🆚 HubSpot Analytics vs. Mixpanel
- 📈 HubSpot Analytics is much more popular than Mixpanel.
- 🌎 HubSpot Analytics is more popular in the United States, the United Kingdom, and Australia.
- 🌍 Mixpanel is more popular in Russia, Jordan, and the U.S. Virgin Islands.
MixpanelType
About
HubSpot Analytics is a marketing analytics platform integrated with 
HubSpot CRM that measures website activity, campaign performance, and marketing channels.
It uses multiple attribution models, links website interactions such as page views and form submissions to identified CRM contacts, and provides attribution reports that show which sources, content, and interactions generated contacts, deals, and revenue.
Mixpanel is a real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications.
It focuses on behavioral analytics rather than page views, supports funnels, retention reports, cohort analysis, feature flagging, A/B experimentation, session replay with heatmaps, and provides warehouse connectors for platforms such as Snowflake, BigQuery, and Redshift.
Headquarters
Pricing
(1K contacts) $10+/seat/month
(3 seats, 2K contacts) $890/month
(5 seats, 10K contacts) $3,600/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 4th most popular in the United States in the Analytics category.
- ⭐ 5th most popular in Finland in the Analytics category.
- ⭐ 5th most popular in Ireland in the Analytics category.
- ⭐ 6th most popular in the United Kingdom in the Analytics category.
- ⭐ 6th most popular in Australia in the Analytics category.
- ⭐ 6th most popular in the United States in the Conversion Optimization category.
- ⬆️ 25th most popular in the United States in the Analytics category.
- ⬆️ 28th most popular in India in the Analytics category.
- ⬆️ 30th most popular in Brazil in the Analytics category.
- ⬆️ 31st most popular in France in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,619,357 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.