🆚 Amplitude vs. HubSpot Analytics

Type

Web analytics tool
Web analytics tool

About

Amplitude is a product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.

It provides real-time event tracking, funnels, retention and conversion analysis, cohort segmentation, feature experimentation, session replay, heatmaps, surveys, and in-product guides.

Read more…

HubSpot Analytics is a marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels.

It uses multiple attribution models, links website interactions such as page views and form submissions to identified CRM contacts, and provides attribution reports that show which sources, content, and interactions generated contacts, deals, and revenue.

Headquarters

San Francisco, California, United States
Cambridge, Massachusetts, United States

Website

Pricing

Free version ✔️ Up to 10K monthly tracked users or 2M events
Plus
(Up to 300K monthly tracked users or 25M events)
$588+/year
Growth Custom
Marketing Hub
Free version ✔️ 2 users
Starter
(1K contacts)
$10+/seat/month
Professional
(3 seats, 2K contacts)
$890/month
Enterprise
(5 seats, 10K contacts)
$3,600/month

Categories

Analytics › Rank #48
Analytics › Rank #8
Conversion Optimization › Rank #11
Feature Management › Rank #4

Popularity

Determined by the number of sites using each technology.

The HubSpot Analytics tool is 18 times more popular than Amplitude.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

HubSpot Analytics is more popular in the United States, the United Kingdom, and Australia, while Amplitude is more popular in Russia, Kazakhstan, and Kuwait.
United States
United Kingdom
Australia
Germany
France
Canada
Netherlands
Spain
Japan
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

HubSpot Analytics is more popular among sites focused on business, marketing and merchandising, and Internet services, while Amplitude is more commonly used on fashion and beauty sites.
Business
Marketing/Merchandising
Internet Services
Software/Hardware
Education/Reference
Online Shopping
Finance/Banking
Health
Real Estate
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

🗃️ About This Data