🆚 Amplitude vs. HubSpot Analytics
- 📈 HubSpot Analytics is much more popular than Amplitude.
- 🌎 HubSpot Analytics is more popular in the United States, the United Kingdom, and Australia.
- 🌍 Amplitude is more popular in Russia, Kazakhstan, and Kuwait.
Type
About
Amplitude is a product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.
It provides real-time event tracking, funnels, retention and conversion analysis, cohort segmentation, feature experimentation, session replay, heatmaps, surveys, and in-product guides.
HubSpot Analytics is a marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels.
It uses multiple attribution models, links website interactions such as page views and form submissions to identified CRM contacts, and provides attribution reports that show which sources, content, and interactions generated contacts, deals, and revenue.
Headquarters
Pricing
(Up to 300K monthly tracked users or 25M events) $588+/year
(1K contacts) $10+/seat/month
(3 seats, 2K contacts) $890/month
(5 seats, 10K contacts) $3,600/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in the Netherlands in the Feature Management category.
- 🥈 Second most popular in India in the Feature Management category.
- 🥈 Second most popular in Brazil in the Feature Management category.
- 🥉 Third most popular in Australia in the Feature Management category.
- ⭐ 4th most popular in the United States in the Feature Management category.
- ⭐ 4th most popular in the United States in the Analytics category.
- ⭐ 5th most popular in Finland in the Analytics category.
- ⭐ 5th most popular in Ireland in the Analytics category.
- ⭐ 6th most popular in the United Kingdom in the Analytics category.
- ⭐ 6th most popular in Australia in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,619,357 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.



