⚡ Analytics in Norway

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Norway is a Northern European country with a population of over 5.5 million people.

According to our statistics, web analytics tools are used on 41% of websites from Norway.

Statistics based on 17K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Norway in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 66.8% share.
It is followed by Cloudflare Web Analytics with 9.6% and Jetpack Stats with 6.7%.

Google Analytics 66.8%
Cloudflare Web Analytics 9.6%
Jetpack Stats 6.7%
Hotjar 6.5%
Matomo 6.1%
HubSpot Analytics 5.9%
Microsoft Clarity 4.5%
Plausible 4.5%
MonsterInsights 3%
Kilkaya 2.4%
Fathom 1.7%
Piwik PRO 1.7%
Adobe Analytics 1.4%
Optimizely 1.4%
VWO 1.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Norway than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Hotjar ^(-3)
5. Matomo ^(-1)
6. HubSpot Analytics ^(-2)
8. Plausible ^(-7)
10. Kilkaya ^(-106)
11. Fathom ^(-26)
12. Piwik PRO ^(-31)
13. Adobe Analytics ^(-1)
14. Optimizely ^(-26)
15. VWO ^(-1)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 114 web analytics tools used on sites from Norway, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	66.8%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	9.6%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	6.7%
4	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	6.5%
5	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	6.1%
6	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	5.9%
7	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4.5%
8	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	4.5%
9	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3%
10	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	2.4%
11	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	1.7%
12	Piwik PRO Wrocław, Poland A commercial fork with enterprise-level support and premium features. Free€10,995+/year	1.7%
13	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	1.4%
14	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	1.4%
15	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	1.3%
16	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.9%
17	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.8%
18	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.8%
19	Silktide San Francisco, California, United States A web governance platform that helps large organizations improve accessibility, content quality, and user experience. $$$	0.7%
20	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.7%
21	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	0.7%
22	Acquia Web Governance Boston, Massachusetts, United States A website governance and accessibility platform that scans, audits, and optimizes digital content to ensure compliance, quality, and user experience. $$$	0.5%
23	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.4%
24	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.4%
25	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 17,383 websites from Norway.
We currently track the presence of 191 web analytics tools across the web.
Of these, 114 were detected on websites from Norway.
Statistics were last calculated on August 21, 2026.
For more details, see our methodology and disclaimer.