⚡ Analytics in Norway

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Norway is a Northern European country with a population of over 5.5 million people.

According to our statistics, web analytics tools are used on 39.5% of websites from Norway.

Statistics based on 15K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Norway in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 68.3% share.
It is followed by Jetpack Stats with 7.6% and Cloudflare Web Analytics with 6.9%.

Google Analytics 68.3%
Jetpack Stats 7.6%
Cloudflare Web Analytics 6.9%
Hotjar 6.8%
Matomo 6.3%
HubSpot Analytics 5.6%
Plausible 3.9%
Microsoft Clarity 3.7%
MonsterInsights 3.3%
Kilkaya 2.5%
Piwik PRO 1.6%
Fathom 1.5%
Adobe Analytics 1.4%
VWO 1.4%
Optimizely 1.2%

🚀 Highlights

Here is a list of the top tools that are more popular in Norway than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Jetpack Stats ^(-1)
4. Hotjar ^(-3)
6. HubSpot Analytics ^(-3)
7. Plausible ^(-12)
10. Kilkaya ^(-104)
11. Piwik PRO ^(-32)
12. Fathom ^(-22)
13. Adobe Analytics ^(-1)
14. VWO ^(-2)
15. Optimizely ^(-21)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 109 web analytics tools used on sites from Norway, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	68.3%
2	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.6%
3	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	6.9%
4	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	6.8%
5	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	6.3%
6	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	5.6%
7	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	3.9%
8	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.7%
9	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.3%
10	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	2.5%
11	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	1.6%
12	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	1.5%
13	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	1.4%
14	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	1.4%
15	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	1.2%
16	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.9%
17	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.9%
18	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.7%
19	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.7%
20	Acquia Web Governance Boston, Massachusetts, United States A website governance and accessibility platform that scans, audits, and optimizes digital content to ensure compliance, quality, and user experience. $$$	0.6%
21	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.5%
22	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.4%
23	Redistats Täby, Sweden A web analytics tool with a focus on performance and privacy. Free$19+/month	0.4%
24	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.4%
25	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 15,982 websites from Norway.
We currently track the presence of 191 web analytics tools across the web.
Of these, 109 were detected on websites from Norway.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.