Fathom

Victoria, British Columbia, Canada

Fathom is a privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

It offers lightweight, cookieless analytics with accurate human visitor data, an intuitive dashboard with real-time metrics, custom event and UTM campaign tracking, unlimited data retention, email reporting and API access, and an open-source self-hosted Lite version.

According to our data, Fathom ranks 36th among the web analytics tools we track.
It has 0.3% of the web analytics market share and is detected on 0.1% of all websites.

It is especially popular in the United Kingdom, where it appears on 0.3% of all websites, and in the United States, where it appears on 0.2%.

πŸ’Έ Pricing

Fathom is available in both free and paid versions.

Free version βœ”οΈ Fathom Lite, open source
$15+/month

πŸ“Š Rankings and Market Share

πŸ† Fathom Awards

⚑ Sites Using Fathom

We have data on 5,282 websites that use the Fathom web analytics tool. Here is a list of some of the top ranked ones.

The highest rated site using Fathom is padlet.com.

#WebsiteRankCountryLanguage
1 padlet.com #1,236 United States English
2 sanity.io #11,563 United States English
3 uni-passau.de #12,545 Germany German
4 zorgwijzer.nl #13,752 Netherlands Dutch
5 getbootstrap.com #13,759 United States English
6 nottinghamforest.co.uk #13,938 United Kingdom English
7 whereby.com #14,722 English
8 royalacademy.org.uk #14,772 United Kingdom English
9 marshall.edu #15,048 United States American English
10 kumu.io #15,330 United States English
11 truenas.com #16,282 United States American English
12 babylonbee.com #16,593 United States English
13 mclaren.com #16,608 English
14 cuyahogacounty.gov #17,259 United States English
15 mend.io #18,731 American English
16 main-echo.de #18,951 Germany German
17 pbssocal.org #18,971 American English
18 choosechicago.com #19,355 American English
19 fundrazr.com #20,272 Canada American English
20 falter.at #20,622 Austria Austrian German

πŸ“ˆ Usage Statistics

Most of the sites that use Fathom:

Most of the sites using Fathom are from the United States, the United Kingdom, and Germany.

  • United States 27.1%
  • United Kingdom 17%
  • Germany 8.5%
  • Thailand 5%
  • Canada 4.6%
  • Netherlands 4.3%
  • France 4.2%
  • Norway 3.3%
  • Belgium 2.6%
  • Other 23.4%

Most Fathom users speak English, German, or Thai.

  • English 74.5%
  • German 6.5%
  • Thai 3.6%
  • Dutch 3.4%
  • French 2.9%
  • Norwegian BokmΓ₯l 1.7%
  • Spanish 1.3%
  • Danish 0.9%
  • Swedish 0.8%
  • Other 4.4%

The Fathom web analytics tool is especially popular on .com and .org top-level domains.

  • .com 49%
  • .org 9%
  • .co.uk 4.8%
  • .de 3.7%
  • .net 2.7%
  • .nl 2.4%
  • .no 2.3%
  • .io 2.1%
  • .be 1.3%
  • Other 22.7%

The primary market segments for websites utilizing Fathom include business, Internet services, and marketing and merchandising.

  • Business 19.8%
  • Internet Services 10.1%
  • Marketing/Merchandising 8.6%
  • Blogs/Wiki 7.5%
  • Entertainment 5.2%
  • Education/Reference 4.9%
  • Software/Hardware 4.2%
  • Sports 3.8%
  • Online Shopping 3.3%
  • Other 32.6%

πŸ•΅οΈ Similar Technologies

These are some of the best Fathom alternatives.

RankName
6
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
14
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option.

FreeOpen source$9+/month
23
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
80
Koko Analytics
Nijmegen, Netherlands

A privacy-focused and lightweight analytics plugin for WordPress that provides self-hosted website statistics.

FreeOpen source€59/year
90
Rybbit
California, United States

An open-source, privacy-friendly web analytics platform designed as an alternative to Google Analytics that provides lightweight, cookieless tracking and both self-hosted and cloud deployment options.

FreeOpen source$19+/month

πŸ†š Compare Alternatives

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πŸ’¬ Frequently Asked Questions

Where is Fathom from?

Fathom is from Victoria, British Columbia, Canada.

Does Fathom offer a free plan?

Yes, there is a free version with limited functionality.

What is the starting price of Fathom?

The pricing for Fathom starts at $15 per month.

Is there a free trial available?

Yes, you can try Fathom for free for 7 days and test all of its features.

Which country uses Fathom the most?

The majority of Fathom users are from the United States.

Who uses Fathom?

According to our data, Fathom is used on thousands of sites, including such established ones as padlet.com, sanity.io, and uni-passau.de.

Is Fathom used on government websites?

Yes, for example, it is used by cuyahogacounty.gov. Overall, we found Fathom on 4 government sites in the United States.

Do academic institutions use Fathom?

Yes. The most notable of these is marshall.edu. Overall, we know of 7 academic websites in the United States that use Fathom.

How does Fathom stack up against the competition?

Fathom is a fairly popular web analytics tool, ranking ahead of 151 other web analytics tools we track.

What are the alternatives to Fathom?

Alternatives and possible competitors to Fathom may include Matomo, Plausible, and Umami.

πŸ—ƒοΈ About This Data