🆚 Fathom vs. Umami

Type

Web analytics tool
Web analytics tool

About

Fathom is a privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

It offers lightweight, cookieless analytics with accurate human visitor data, an intuitive dashboard with real-time metrics, custom event and UTM campaign tracking, unlimited data retention, email reporting and API access, and an open-source self-hosted Lite version.

Umami is an open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

It offers cookieless tracking, real-time dashboards, custom event tracking, multi-site support, full self-hosting with complete data ownership, and advanced segmentation and cohort analysis tools available since version 3.

Headquarters

Victoria, British Columbia, Canada
San Francisco, California, United States

Website

Pricing

Free version ✔️ Fathom Lite, open source
$15+/month
Free version ✔️ Open source
Umami Cloud
Free version ✔️ 3 websites, 100K events per month
Pro (1M events) $20/month
Enterprise Custom

Categories

Analytics › Rank #35
Analytics › Rank #22

Popularity

Determined by the number of sites using each technology.

The Umami web analytics tool is 1.9 times more popular than Fathom.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Umami is more popular in Germany, France, and the Netherlands, while Fathom is more popular in the United States, the United Kingdom, and Canada.
United States
United Kingdom
Germany
France
Netherlands
Canada
Spain
India
Belgium
Thailand

Awards

Popularity by domain category

Determined by the number of sites in each category.

Umami is more popular among sites focused on blogs and wiki, education and reference, and online shopping, while Fathom is more commonly used on business, Internet services, and marketing and merchandising sites.
Business
Internet Services
Blogs/Wiki
Marketing/Merchandising
Education/Reference
Entertainment
Online Shopping
Software/Hardware
Real Estate
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,229
#8,614
View more ➝
Name
Rank
View more ➝

See also

🗃️ About This Data