⚡ Analytics in Belgium

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Belgium is a Western European country with a population of over 12 million people.

According to our statistics, web analytics tools are used on 45.1% of websites from Belgium.

Statistics based on 31K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Belgium in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 72.1% share.
It is followed by Cloudflare Web Analytics with 12.2% and Matomo with 8%.

Google Analytics 72.1%
Cloudflare Web Analytics 12.2%
Matomo 8%
Hotjar 6.4%
Jetpack Stats 4.7%
Microsoft Clarity 4.2%
HubSpot Analytics 3.5%
MonsterInsights 3%
Leadinfo 2.3%
Plausible 2%
Piwik PRO 1.4%
Adobe Analytics 1.3%
VWO 1.1%
Fathom 0.7%
Umami 0.7%

🚀 Highlights

Here is a list of the top tools that are more popular in Belgium than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Matomo ^(-3)
4. Hotjar ^(-3)
7. HubSpot Analytics ^(-1)
8. MonsterInsights ^(-1)
9. Leadinfo ^(-41)
10. Plausible ^(-4)
11. Piwik PRO ^(-32)
12. Adobe Analytics ^(-1)
13. VWO ^(-3)
14. Fathom ^(-21)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 124 web analytics tools used on sites from Belgium, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	72.1%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	12.2%
3	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	8%
4	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	6.4%
5	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	4.7%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4.2%
7	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	3.5%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3%
9	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	2.3%
10	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	2%
11	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	1.4%
12	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	1.3%
13	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	1.1%
14	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	0.7%
15	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.7%
16	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.6%
17	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.5%
18	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.5%
19	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.5%
20	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.5%
21	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	0.5%
22	Pirsch Analytics Rheda-Wiedenbrück, Germany A privacy-focused web analytics solution that provides cookie-free tracking and full compliance with GDPR, CCPA, and PECR privacy regulations. FreeOpen source$6+/month	0.5%
23	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	0.4%
24	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.4%
25	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 31,873 websites from Belgium.
We currently track the presence of 187 web analytics tools across the web.
Of these, 124 were detected on websites from Belgium.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.