⚡ Analytics in Luxembourg

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Luxembourg is a Western European country with a population of over 660 thousand people.

According to our statistics, web analytics tools are used on 37.5% of websites from Luxembourg.

Statistics based on 3K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Luxembourg in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 64% share.
It is followed by Matomo with 17.2% and Cloudflare Web Analytics with 8.7%.

Google Analytics 64%
Matomo 17.2%
Cloudflare Web Analytics 8.7%
Jetpack Stats 5.2%
Piwik PRO 4.4%
Hotjar 4%
Microsoft Clarity 3.1%
MonsterInsights 2.8%
HubSpot Analytics 2.1%
Plausible 1.8%
Adobe Analytics 1.3%
Yandex.Metrica 1.1%
Statcounter 1%
VWO 0.7%
Independent Analytics 0.7%

🚀 Highlights

Here is a list of the top tools that are more popular in Luxembourg than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Matomo ^(-4)
5. Piwik PRO ^(-38)
6. Hotjar ^(-1)
8. MonsterInsights ^(-1)
10. Plausible ^(-4)
11. Adobe Analytics ^(-2)
13. Statcounter ^(-2)
14. VWO ^(-2)
15. Independent Analytics ^(-17)
16. Gemius ^(-45)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 71 web analytics tools used on sites from Luxembourg, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	64%
2	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	17.2%
3	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	8.7%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5.2%
5	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	4.4%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	4%
7	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.1%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.8%
9	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	2.1%
10	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	1.8%
11	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	1.3%
12	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	1.1%
13	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1%
14	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.7%
15	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.7%
16	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	0.6%
17	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	0.5%
18	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	0.5%
19	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.4%
20	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.4%
21	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	0.4%
22	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.3%
23	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.3%
24	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.3%
25	SlimStat Tallinn, Estonia A WordPress plugin for tracking website analytics in real time. Free$29/year	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,154 websites from Luxembourg.
We currently track the presence of 187 web analytics tools across the web.
Of these, 71 were detected on websites from Luxembourg.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.