⚡ Analytics in Luxembourg

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Luxembourg is a Western European country with a population of over 660 thousand people.

According to our statistics, web analytics tools are used on 34.9% of websites from Luxembourg.

Statistics based on 2K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Luxembourg in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 64.2% share.
It is followed by Matomo with 16.5% and Jetpack Stats with 5.8%.

Google Analytics 64.2%
Matomo 16.5%
Jetpack Stats 5.8%
Cloudflare Web Analytics 4.7%
Piwik PRO 4%
Hotjar 4%
MonsterInsights 3%
HubSpot Analytics 1.9%
Microsoft Clarity 1.8%
Plausible 1.4%
Yandex.Metrica 1%
Adobe Analytics 1%
Statcounter 0.7%
Snowplow 0.6%
Gemius 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Luxembourg than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Matomo ^(-3)
5. Piwik PRO ^(-38)
6. Hotjar ^(-1)
7. MonsterInsights ^(-1)
8. HubSpot Analytics ^(-1)
10. Plausible ^(-9)
12. Adobe Analytics ^(-2)
15. Gemius ^(-38)
16. Leadfeeder ^(-17)
17. Independent Analytics ^(-21)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 66 web analytics tools used on sites from Luxembourg, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	64.2%
2	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	16.5%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5.8%
4	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	4.7%
5	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	4%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	4%
7	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3%
8	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	1.9%
9	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	1.8%
10	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	1.4%
11	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	1%
12	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	1%
13	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.7%
14	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.6%
15	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	0.6%
16	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.5%
17	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.5%
18	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.5%
19	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.5%
20	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.5%
21	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.4%
22	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	0.4%
23	Koko Analytics Nijmegen, Netherlands A privacy-friendly, simple and lightweight analytics plugin for WordPress. FreeOpen source€79/year	0.4%
24	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	0.4%
25	SlimStat Tallinn, Estonia A WordPress plugin for tracking website analytics in real time. Free$29/year	0.4%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 2,840 websites from Luxembourg.
We currently track the presence of 191 web analytics tools across the web.
Of these, 66 were detected on websites from Luxembourg.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.